How to Use Reletter's AI Newsletter Search

Reletter now has an AI search feature and I think it’s a game-changer.

Here’s why:

1. You can be very specific in your topic search.
2. You don’t have to think about search filters.
3. It finds highly relevant newsletters that won’t necessarily surface in an ordinary topic search.
4. It’s fast!

AI search makes it easier than ever to find the right newsletters to pitch for your ad campaign or PR mentions. Just toggle it on (next to the search bar) and you’re good to go.

Two ways to use Reletter's AI search

Let’s see how this works. Imagine you’re the founder of a personal investing app. You want to run a PR campaign sponsoring or advertising in newsletters with audiences most likely to use your app.

At Reletter, we use AI search in two ways:

1. Describe the topic and audience
2. Describe the product or service you offer.

Each search will surface different newsletters, so it’s worth trying both methods. That way, you’ll have more newsletters to explore in depth before you make your final choices.

1. Describe your topic and target audience

Our app will likely appeal to a young-mid-age audience. So, let’s search for “newsletters that talk about investing for millennials with >1000 readers".

Benefits of this search method:

• You know your target audience best. Describing the audience means you can be as selective and specific as you want to be.
• The search can surface niche newsletters that a broader search might miss.
• It helps you think from the audience’s perspective and reflects the real audience you want, not just the general topic. Describing the topic and audience pushes you to search based on the content subscribers want to read, not just the labels a newsletter might use about itself.
• You’ll build a relevant shortlist faster compared to using an ordinary search.
• It works well when newsletter titles are vague or broad and might not surface during an ordinary topic search.
• You can find newsletters beyond obvious keyword matches.

2. Describe your app and let Reletter infer your target audience

Sometimes it’s easier to describe what you sell than to sum up the people who might buy it. For example, we could search for "audiences that would use a personal investing app".

Benefits of this method:

• It lets AI connect your offer to related interests, behaviors and newsletters with adjacent audiences. For example, people who would use a personal investing app might also read newsletters about budgeting or career growth.
• Finds newsletters that you might not have considered at first glance.
• Surfaces newsletters whose readers have the right needs or goals. People don’t always identify with a neat audience label, but they still have needs, problems and goals that relate to your product.

Using a combination of the two search methods gives me 13 relevant newsletters to consider. So, what should I do next?

Create a newsletter outreach list

Reletter's AI gives each search result a relevance score, showing exactly how closely a newsletter matches your search term.

Reletter's AI search is designed to weed out newsletters that wouldn't be a good fit, so you're very unlikely to see a relevance score of less than 70/100.

Next step: I'll check Reletter's newsletter info - and visit each newsletter site -  to see which ones would fit best with an investment app.

1. Explore each newsletter to see if it's a good fit

Reletter has a page of info on each Substack, LinkedIn and Ghost newsletter in its database. For example, here’s the information page for Millennial Money on Substack.

Here you’ll see data we’ve gathered on how long the author has been writing the newsletter, how many issues they’ve produced, whether it’s a free newsletter or has paid upgrades, a website link and links to recent issues. Read them on Reletter or jump to the original published issue.

I always spend some time on each newsletter's website noting the look, who else has advertised and reading the About section to understand the author and the topics they cover.

2. Create a list

Use Reletter to make a list of relevant podcasts you want to pitch. Here's the easiest way to do it.

1. Open Lists (top right corner) and tap Create a New List.
2. Name the list and tap create.
3. A search bar will appear. Toggle AI search to on and enter your search phrase.
4. You'll see the search results appear on the left and your list on the right.
5. Open each newsletter page and tap the Add to list button (top left)
6. Close the page. That takes you back to the list.
7. Repeat steps 5 & 6 until you have a complete list.

Open your list and use it as a pipeline manager to keep track of your pitches.

3. Get contact info to reach out

Reletter is a newsletter database and search engine for newsletters on Substack, LinkedIn and Ghost. Each newsletter page includes a list of contact emails and social links.

Click the blue Contacts button (top right) to open the list.

Then write your own email or use our Pitch Template to reach out.

Final thoughts

Reletter is your one-stop shop for newsletters on Substack, LinkedIn and Ghost. On this database you can search for newsletters, check their suitability, find contact details and pitch the authors all on one platform.

Now's the time to join Reletter.

Find the right newsletters for your next advertising or PR campaign using Reletter in AI search mode.

Sign up for a 7-day free trial.