1 thing
Mick BostonA short newsletter sharing 1 thing – A brand; An observation; An experience; A technique – from the world of design and the design adjacent world it operates in.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 23 | Subscribers | Read | onethingaweek.substack.com |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
Recent observations
The fashion world has started the year with some attention-grabbing moments that have broken through into wider popular culture – here’s a few that have grabbed my attention over the last few weeks.
Merch is marketing
The attention economy drives most “growth brands” and businesses that feed the attention beast gain an unfair share of voice – especially amongst younger audiences.
A t-shirt
How can you create a buzz around your replica team kits?
A collaboration
Penfolds is a very storied, old wine brand in Australia. The South Australian stalwart is famous for its Grange range - a 1951 vintage was sold for $157,624 back in 2021 - but has made steady inroads overseas with ranges targeted at the tra...
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Authors
The writers behind this newsletter.
A designer with a lot of interests
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