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GET PROOF by Alayna Koop

Alayna Koop

Your monthly dose of social media ideas and support to help level up your business online.

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Substack
PricingOnly free issuesPublishesMonthly
Issues5SubscribersRead proofsocialco.substack.com

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Latest Issues

Recent posts by this newsletter. Browse the email archive.

Some Novel Concepts

A concept I’ve been thinking about a lot lately is novelty. Creating content that feels fresh, off-the-cuff or unusual. A lot of high performing content online capitalizes on an element of novelty.

3 months ago
2
0

A TikTok Hot Take

I work in social media, and I deleted TikTok for the summer. Here’s why:

4 months ago
3
0

Curiosity Killed the Cat…Or Did It?

Ever feel like overthinking is slowing you down?

5 months ago
1
0

Less is More. No, Really. It is.

Summer usually arrives with a cultural theme, and more often than not, it starts online. Cue last year’s Brat Summer. With the official start of summer 2025 just around the corner, I’ve been wondering what this summer’s vibe is going to be....

6 months ago
1
0

Authors

The writers behind this newsletter.

  • Alayna Koop

    LA-based social media agency owner working with lifestyle & event brands on digital marketing campaigns. See more at Proof Social Co.

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