Los cuentos alrededor de la marca son necesarios para desglosar y descodificar el branding, los negocios femeninos y la creatividad. Para entenderlo desde las historias, las creencias, los rituales, los vínculos, entre otros. Para llevar la marca más allá
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No, no me pidas que te hable de cómo estoy, porque tendría que contarte cosas que quizás no quieres saber. Cosas que eran ella. Y temo desdibujar ese montaje perfecto que tú misma le hiciste: un ser humano elevado al cielo, tan idealizado q...
Hace dos meses decidí montarme en este toro, sin garantías, pero con la certeza de que debía que intentarlo. Me lancé, y aunque la resistencia me acompaña, una resistencia que siento más como un tema de flujo, energía y velocidad, sigo aquí...
A veces, la vida nos pone en situaciones que no podemos controlar. Perder a alguien que amamos nos obliga a redescubrir el significado de la existencia y a encontrar maneras de seguir adelante.
Admiro muchas cosas de mi madre. Era una mujer imparable, una fuerza de la naturaleza. Una maestra en ventas, relaciones y visión. Siempre quería ser la primera, con una sed de éxito y una energía que parecía infinita. Pero también tenía al...
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Si has caído al valle de la muerte y ya no te sientes identificada con tu marca, ¡respira! Es momento de rediseñar el rumbo de tu negocio. Guío a mujeres multitalentosas a renovar su marca y su propósito.
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