#AA’s Newsletter
Adetunji AdeniranI am a business leader in Tech & FMCG industry. Through this newsletter, I share my decade-old personal story and that of others working and doing business in Nigeria, and Africa.
| Platform |  | Pricing | Only free issues |
|---|---|---|---|
| Publishes | Weekly | Issues | 10 |
| Subscribers | Read | doingbusinessinafrica.substack.com |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
What do we have to say about failures?
I took a trip down memory lane today and I remember some of the beliefs that we grew up with. Some of which was true at the time based on our reality but how things change and we are now living the lives we once prayed for. I remember some ...
5 Don'ts of successful businesses
Starting a business is hard. Starting one in Nigeria or any part of sub-Saharan Africa is even more challenging. According to the ease of doing business index, Nigeria averaged 143 from 2008 until 2019, reaching an all-time high of 170 in 2...
Why do some businesses succeed, and the majority fail?
What inspired today’s newsletter is an encounter I had with Mr. John (not his real name) who I met during the week while hustling for my monthly paycheck…. LOL. I am working on new business ventures for my employer, and I have been on the s...
Trust is expensive, it should be paid for
For the past few weeks, I have seen myself on the road moving locations for work and business. I am working on new initiatives for my company and I need to talk to as many customers as possible to get a complete understanding of our market....
Authors
The writers behind this newsletter.
Business Leader in Tech x FMCG | Husband & Dad | I write about doing business in Africa, especially in Fast Moving Consumer Goods (FMCG) and the technology industry.
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