Fellow Kids by Abby Ho
Abby HoHow do you do, Fellow Kids? This is your source to demystify GenAlpha and GenZ culture and trends… and of course, how these changes impact marketing and brands.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 21 | Subscribers | Read | abbyho.substack.com |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
The Streaming Wars/ Old Media Game is over. Do You Know What You’re Betting On Next?
I’ve been thinking a lot about the phrase “skate to where the puck is going, not where it has been.” And before you ask, yes, I am Canadian and I like hockey.
Happy New Year: Let's talk Habits & Affinity
It’s been a few weeks since I’ve written…partly because my brain has felt like it’s stuck in a Three Stooges syndrome (Simspons’ fans iykyk). Too many thoughts colliding at once! Maybe it’s the brainrot, burnout and general state of the wor...
✨ 2026 Predictions: Youth, Media, Culture, & Creation
This year has been… a lot. Tumultuous and transformative, personally and professionally. And through all of it, this newsletter has been a bright spot - a space to think out loud, challenge assumptions, and share ideas (like my first round ...
What Does the Future of Media Look Like?
If you pay attention, the future of media is sitting right inside of our social feeds.
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Authors
The writers behind this newsletter.
As a marketing leader at Disney and formerly Netflix, this is my destination to yap about my deep obsession with GenAlpha and GenZ and hopefully, learn a few things.
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