Fellow Kids by Abby Ho
Abby HoHow do you do, Fellow Kids? This is your source to demystify GenAlpha and GenZ culture and trends… and of course, how these changes impact marketing and brands.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 16 | Subscribers | Read | abbyho.substack.com |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
⚡️Fast Forward: Inside the Teenage and Kids Attention Economy
Is it just me, or does time feel like it’s on fast-forward lately? Spoiler: it’s not just you. Trends, tech, teen and preteen behavior are shifting fast. This week’s edition we dive into 3 big reports from the week.
The Imagination Recession: Why Gen Z and Alpha is the Stimulus
This week, I attended a “GenZ” conference called ZCon (run by UTA), and ever since then - Ziad Ahmed’s opening address has been ringing in my head. He spoke about how in an increasingly fractured world, he challenged us to dream bigger. To ...
The Alpha Divide: Understanding the dual realities of offline and online kids
Someone asked me recently - what have you learned about how younger audiences discover and engage with content? It’s a huge question, but the short answer is this… for younger generations, ‘digital’ and the ‘internet’ is not a destination -...
The New Trust Economy. Let's talk Streamers, Taste, and Access
We talk a lot about attention, but trust and authenticity is the real currency. This week’s newsletter dives into who actually holds GenZ and Alpha trust. Yes it’s streamers, gamers, and creators. But we’ll dive into how they earned it, how...
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Authors
The writers behind this newsletter.
As a marketing leader at Disney and formerly Netflix, this is my destination to yap about my deep obsession with GenAlpha and GenZ and hopefully, learn a few things.
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