Abel: Substack
Kelsey LimMusings and miscellany from @kelseylim, founder and designer of fine jewelry brand Abel Objects.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 18 | Subscribers | Read | abelobjects.substack.com |
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I sold $175,000 of jewelry last year. How did I end up only making $10k?
In my last post, I recapped some of the highlights of my 2025. Abel had its best and busiest holiday season yet, I launched tons of new pieces (including my first home goods product), and ran my first raffle for charity.
Highlights from 2025
I spent the first few weeks of the year traveling around Mexico, decompressing from the holiday season and giving myself some much-needed space to reflect and recuperate — hence my lack of any kind of year-end review. I know we just entered...
A Note on Price Increases
If you follow other jewelry brands or accounts, you won’t be surprised to hear l’ll be joining many of my peers in increasing prices this week.
On Repricing (Again)
In July 2024, when gold hit an (at the time) unprecedented price of $2400/oz, I did the inevitable and repriced my entire fine jewelry collection. Since then, the cost of gold has steadily (painfully) continued to rise — and it shows no sig...
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Authors
The writers behind this newsletter.
Founder and designer of Abel Objects. Navigating life and business in NYC.
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