
This Substack is about early-stage startup founder performance and venture design.
| Platform | Pricing | Only free issues | Publishes | Daily | |
|---|---|---|---|---|---|
| Issues | 7 | Founded | 2 months ago | Last Issue | 2 months ago |
| Active | |||||

Photo by Jeffrey Zhang on Unsplash
You are building a company. At some point, probably early, you will need to explain it clearly to an investor, a potential hire, a strategic partner, or a customer who is serious enough to ask hard questi...
Photo by Zoshua Colah on Unsplash
Many founders spend a lot of time feeling subtly incompatible with startup advice that is supposedly proven and “best practice.” It is very possible that the advice does not fit because you are playing a d...
Photo by Dan Loftus on Unsplash
There are two experiences that tell me something is missing from the way founders are being taught to design their companies.
The first one is quiet. It happens when a founder is deep in the work and...
Photo by Marian Hatina on Unsplash
There is something that happens in investor meetings that founders find confusing and demoralizing.
It is when the investor hesitates.
They might even be quiet for a few minutes. Then they say they want...
After twelve years of working in the early stage, using all of the tools I could find, I have settled into a framework for venture design that separates the work into four distinct models. I use the word “model” using the definition
“A s...
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The writers behind this newsletter.
Ada Ryland is a venture designer and founder performance coach who helps purpose-driven founders gain the competence for the difficult job of building companies that elevate standards and create meaningful change in the world.
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