Adaily Inspiration
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| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 84 | Subscribers | Read | adailyinspiration.substack.com |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
Adaily's Year of Brilliance #29: Resolve Conflicts
This week, we explore how brands build an idealistic image by Resolving Conflicts. This technique involves identifying a clash, between people, generations, or communities, and positioning the brand as the bridge that brings them together. ...
Adaily's Year of Brilliance #28: Champion the Underdog
This week, we explore campaigns that build brand love by Championing the Underdog. This purpose-driven technique involves standing up for the less-privileged, highlighting their plight, or creating solutions that genuinely help. The key is ...
Adaily's Year of Brilliance #27: Use the Power of Guilt
This week, we explore campaigns that motivate action by Using the Power of Guilt. This technique taps into pre-existing feelings of guilt, whether individual or societal, about our choices, habits, or impact on the world. The key is to subt...
Adaily's Year of Brilliance #26: Make an Enemy
This week, we explore how brands build loyalty by Making an Enemy. Defining what a brand stands against \- whether a competitor, an idea, or a belief - is a powerful way to clarify its values and unite a community. The key is choosing an ad...
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