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Aida's Substack

Aida Bicaj

For over three decades, I've had the privilege of caring for some of the most discerning faces in New York City. My clients came to me from all over the world, and they stayed — not because of trends, but because of results.

Platform
Substack
PricingOnly free issuesPublishesWeekly
Issues10Founded3 months agoLast Issue7 days ago
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Latest Issues

What It Takes To Earn A Place At Aida Bicaj

When a brand is spending heavily on marketing: on influencer seeding, on glossy campaigns, on the kind of ubiquity that makes a product feel unavoidable, I start asking what the budget is not going toward. Research. Formulation. The slow, e...

7 days ago
11
2

What I Found in Normandy

There are brands I carry because they perform. And then there are brands I seek out because something about them stops me, because the origin story is too specific, the philosophy too coherent, the results too consistent to ignore.

Mansard...

20 days ago
6

Fast Results, Damaged Skin

There is no shortage of promises when it comes to pigmentation. Brightening serums that work overnight. Lasers that erase years of damage in a single session. Ingredients that bleach the skin into submission. And yes, they work, at least in...

2 months ago
15
2

Why Does Everyone Think They Know What's Best for Their Skin?

Clients come in asking about vitamin C and the latest ingredients they read about online. They’ve already decided what they need. But when I examine their skin, the conversation almost always shifts, because what I see first is texture, and...

2 months ago
13

The Sunday Protocol

Sunday isn’t a day off for my skin.

It starts with ice water.

I fill a bowl and put small splashes onto my skin. A few times. It shocks the system by contracting the capillaries, and wakes up the skin hard. Think of it as a slap your ski...

2 months ago
9

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  • Aida Bicaj

    New York's Skincare Whisperer. First Biologique Recherche Ambassador. 30+ years of master esthetician technique. Founder of Aida Bicaj Skincare: Tribeca & Upper East Side

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