Aida's Substack
Aida BicajFor over three decades, I've had the privilege of caring for some of the most discerning faces in New York City. My clients came to me from all over the world, and they stayed — not because of trends, but because of results.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 13 | Founded | 4 months ago | Last Issue | 6 days ago |
| Active | |||||
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aidabicajskincare.substack.comLatest Issues
When Forbes Calls
This week, Forbes included me in a piece on the brands New York’s leading estheticians trust most. I was featured in the context of Mansard, the Parisian skincare brand I carry.
[Read the feature]
The journalist’s premise was one I encoun...
Why the Barrier Matters More Than the Actives
Not because they’re lazy or uninformed. The opposite. They’ve read everything. They’ve watched the videos. They have a vitamin C for morning, a retinol for night, an acid for Tuesdays and Fridays, a peptide somewhere in the rotation. They t...
The SPF Conversation We Should Be Having
I have been a master esthetician for over two decades, and no product category has been more misunderstood than sunscreen. Clients walk into my treatment rooms in Tribeca and the Upper East Side carrying tubes of SPF they were told were the...
What It Takes To Earn A Place At Aida Bicaj
When a brand is spending heavily on marketing: on influencer seeding, on glossy campaigns, on the kind of ubiquity that makes a product feel unavoidable, I start asking what the budget is not going toward. Research. Formulation. The slow, e...
What I Found in Normandy
There are brands I carry because they perform. And then there are brands I seek out because something about them stops me, because the origin story is too specific, the philosophy too coherent, the results too consistent to ignore.
Mansard...
Key Facts
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| Subscribers | Engagement | 71 | Monthly Web Visits | ||
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Authors
The writers behind this newsletter.
New York's Skincare Whisperer. First Biologique Recherche Ambassador. 30+ years of master esthetician technique. Founder of Aida Bicaj Skincare: Tribeca & Upper East Side
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