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Airline Revenue Economics

Oliver Ranson
Hundreds of paid subscribers

Airline revenue strategy & economic analysis. Everything airlines can do to earn revenue from new products & services. Written & researched by humans, finessed with AI.

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Substack
PricingFreemiumPublishesDaily
Issues291Founded5 years agoLast Issue7 days ago
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Artwork for Airline Revenue Economics

Latest Issues

The best way to devalue an airline loyalty programme

How the best loyalty schemes devalue slowly, predictably and with reward seats still in reach

Even the most remarkable gamesmanship in loyalty redemption cannot completely eliminate the need to hand over some cash when flying. And the taxe...

7 days ago
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Oliver explains: why do busy flights not guarantee profitability

For airlines, being full is not good enough

People tend to assume that when their flight is busy the airline must be doing well. But busy flights can be deceptive.

9 days ago
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Analysing 1,800 European airline reviews: an experiment using an LLM

What happens when you ask an LLM to read airline reviews at scale?

If I told you that I use Excel to crunch data in pivot tables and create interesting tables and charts, you would not bat an eyelid*.

12 days ago
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BA's airport upgrade: bonkers or brilliant

BA is using Revenue Management ideas to quietly optimise Terminal 5 security

British Airways is inviting selected passengers to use their snazzy “First Wing” security channel. Lucky travellers will pass the metal detectors and X-Ray machin...

14 days ago
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America's centres of aviation gravity

Where is the middle point of US airline operations?

A centre of gravity is the average location of an object’s weight. Inevitably it is important for aircraft design and operations.

16 days ago
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Authors

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  • Oliver Ranson

    Oliver Ranson is your favourite airline revenue economist and editor of Airline Revenue Economics. He writes about everything airlines can do to grow revenue apart from traditional revenue management.

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