Alexandra Jugović / Yūgen Studio
Alexandra JugovićEssays on design as devotion, story as system, and the emotional architecture of modern life.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 16 | Subscribers | Read | alexandrajugovic.substack.com |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
Why Our Thoughts Must Stay Free
We stand at the edge of a new interface paradigm. From hands on keyboards to voices in microphones — and now to silent words traced in muscle signals.
Futures You Can Feel
For too long, design has worshipped efficiency — a god that gave us flat, frictionless, and ultimately forgettable experiences. Optimisation brought order, but in stripping away the noise, it left a stark landscape — efficient, yes, but als...
Why the Bot Must End the Chat
Tonight, a chatbot quietly hangs up.
Humans, Ants, and AI: Where Intelligence Really Sits
We like to think of intelligence as a ladder.
Authors
The writers behind this newsletter.
Creative director and narrative architect exploring how design, story, and technology shape the emotional architecture of modern life. Founder of Hi-ReS! and Yūgen Studio. Shaping futures not with scale, but with soul.
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