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How to Be on the Internet

Alexis De Weese

I am a marketer in a publishing industry that demands writers and public thinkers have a "platform" and I feel conflicted about it! I write essays about author hospitality and algorithm ethics to help us all maintain our souls in the tensions of creating.

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Latest Issues

The Hospitality of Books

This essay was originally published as the EndNotes column for the Spring 2026 Zondervan Academic catalogue. If you want to see what that fabulous team is up to, you can access their catalogue here. The initial audience is professors, schol...

2 months ago
22
6

Generative AI and the Writer's Soul

My last essay was born out of a fiery need to say what need be said. And in its wake, I was left with the question:

What is constructive from here?

How to Be on the Internet is a reader-supported publication. To receive new posts and supp...

a year ago
18
7

When AI is the Ghostwriter, Are We Okay With That?

In publishing, there is a whisper network. And trust me, the publishing world is a small town. Word travels.

This is, I think, often a good thing. It alerts writers to the shady dealings of a predatory agent or editor. Junior publishing em...

a year ago
28
28

About the Marketing Section in Non-Fiction Book Proposals

I recently read a post about non-fiction book proposals from Sally Ekus. (It’s from July—I had just gotten married and was moving. I’m just catching up on a backlog of links I saved—forgive me.)

In it, she refers to the headers for the “ma...

a year ago
41
19

Surviving the Doomscroll

Over the holidays, the YouTube algorithm saw fit to deliver me a video about replacing doomscrolling with a notebook.

For Christmas, I had asked Kwade to get me a notebook system I had gone down a google rabbit hole about this past summer...

a year ago
24
5

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  • Alexis De Weese

    I am a publishing marketer at a big five house trying to help writers grow hospitable spaces for readers. I research in algorithm ethics and digital hospitality out of my MLitt from the University of St Andrew's ITIA. Also tea and shenanigans.

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