
I write about the dots that matter. The shifts in business, identity, and culture that often go unnoticed. From brands to second careers, this newsletter explores transformation with curiosity as the compass.
| Platform | Pricing | Only free issues | Publishes | Weekly | |
|---|---|---|---|---|---|
| Issues | 71 | Subscribers | Read | alker.substack.com |
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Recent posts by this newsletter. Browse the email archive.
There aren’t many garments that stay relevant for half a century. Most fade, evolve, or get reinterpreted beyond recognition. The Active Jacket didn’t. It became a constant, a canvas for others to project onto.
Hidden on Upper James Street in Soho, The Hideout wasn’t just a store. It was a signal. A quiet authority in a loud world. A place that didn’t chase culture but defined it.
Why this matters (beyond sneaker culture):
Travis is taking live performance to another level.
The writers behind this newsletter.
Jürgen Alker is a strategic advisor with 30 years of experience across brands, tech, and ventures. He helps entrepreneurs and athletes find clarity, connect the dots, and turn ideas into action.
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