Constantly Curious
Jürgen AlkerI write about the dots that matter. The shifts in business, identity, and culture that often go unnoticed. From brands to second careers, this newsletter explores transformation with curiosity as the compass.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 77 | Founded | 5 years ago | Last Issue | 8 days ago |
| Active | |||||
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alker.substack.comLatest Issues
Puma left the match shirt alone and put a designer on everything else
Puma’s World Cup didn’t lead with the shirt players actually play in. It arrived in chapters.
The federation kits landed in March. Then on 4 June came the part with a designer’s name on it: a collaboration with Salehe Bembury, the man behi...
FIFA took record sponsorship money; the brands without a badge are winning the week
The biggest football moment in US history is happening right now, and a set of much smaller leagues spent the last year getting ready for the same window. Baller League USA launched in Miami this spring, a six-a-side game (six players a sid...
Why Chelsea Brought In Jay-Z’s Roc Nation
Chelsea signed a partnership with Roc Nation, Jay-Z’s entertainment company, to grow the club in the United States. The first visible piece was the 2026/27 kit launch, run more like a music release than a normal reveal: celebrity teasers in...
The $210 Boot That Never Touches Grass
Nike’s headline launch for this World Cup is a collection called X2, and it barely touches a match. It’s a fashion line, built to be worn off the pitch: seven countries at the tournament, each paired with a fashion label from that same coun...
People keep telling me I have a great network.
Friends, clients, hosts when they introduce me at events. “Jürgen knows everyone.” Every time I feel a bit awkward. I just know the people I know, and I stay in touch with the ones I like and whose work I’m curious about.
That doesn’t seem...
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Authors
The writers behind this newsletter.
Jürgen Alker is a strategic advisor with 30 years of experience across brands, tech, and ventures. He helps entrepreneurs and athletes find clarity, connect the dots, and turn ideas into action.
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