Constantly Curious
Jürgen AlkerI write about the dots that matter. The shifts in business, identity, and culture that often go unnoticed. From brands to second careers, this newsletter explores transformation with curiosity as the compass.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 72 | Founded | 5 years ago | Last Issue | 4 months ago |
| Active | |||||
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alker.substack.comLatest Issues
Footwear for Your Head: The Weird Science Behind the Nike Mind.
These shoes aren’t here to improve your body. They are here to unlock your brain.
Targeted at elite athletes, the goal is to reach the next level of focus. The promise is strange but simple. This shoe forces you into the “now” by distracti...
Carhartt at Tate Modern
There aren’t many garments that stay relevant for half a century. Most fade, evolve, or get reinterpreted beyond recognition. The Active Jacket didn’t. It became a constant, a canvas for others to project onto.
From Detroit to Berlin, from...
The Hideout.
Hidden on Upper James Street in Soho, The Hideout wasn’t just a store. It was a signal. A quiet authority in a loud world. A place that didn’t chase culture but defined it.
Founded in 1999 by Michael Kopelman and originally known as Hit an...
What happens when an iconic recording studio intersects with an iconic sneaker brand?
Why this matters (beyond sneaker culture):
- Platform > Campaign. Instead of another “drop”, adidas is investing in infrastructure that will be used long after the headlines fade. Think of it as owned media you can actually record in....
Have you ever been to a Travis Scott concert?
Travis is taking live performance to another level.
If you see him in a venue, it’s surreal how much energy he pulls into the room.
It’s just him, the beats, the bass, and Chase B behind the decks.
No dancers. No distractions. Just pu...
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| Subscribers | Engagement | 59 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
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Authors
The writers behind this newsletter.
Jürgen Alker is a strategic advisor with 30 years of experience across brands, tech, and ventures. He helps entrepreneurs and athletes find clarity, connect the dots, and turn ideas into action.
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