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Artwork for Performance Marketing Labs por Antonio Abad

Performance Marketing Labs por Antonio Abad

Antonio Abad

Newsletter donde aprenderás sobre estrategias avanzadas de publicidad digital con mucho más detalle.

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Substack
PricingOnly free issuesPublishesWeekly
Issues21SubscribersRead antonioabad.substack.com

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Latest Issues

Recent posts by this newsletter. Browse the email archive.

La importancia de la visualización de datos como media buyer

Cuando gestionas diferentes cuentas como media buyer, una de las claves para llevar un control seguro de tus clientes es mediante una correcta visualización de datos.

a month ago
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Como escalar una cuenta de Google Ads para ecommerce en 2026

Cuando auditamos cuentas de Google Ads nos seguimos dando cuentas de muchos errores que se siguen cometiendo como los que comenté en una newsletter anterior.

a month ago
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Aprendizajes tras +3M invertidos en Meta Andromeda

La llegada de Meta Andrómeda al ecosistema ha supuesto un antes y un después para los media buyers.

a month ago
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Acciones en paid media para aumentar la captación de nuevos clientes

Si gestionamos la publicidad de una marca que trabaja muy bien todo lo que engloba a la tasa de recurrencia o el life time value de su cliente, uno de los mayores errores que se comenten en la captación de paid media es no poner esfuerzos e...

2 months ago
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Authors

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  • Antonio Abad

    Contenido semanal de publicidad digital con la experiencia de invertir más de 10 millones de euros en Google Ads y Meta Ads.

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