Decoding Brands
Anurag BansalI analyse & talk about stories and strategies from the world of brands & marketing.
| Platform |  | Pricing | Only free issues | Publishes | Infrequently |
|---|---|---|---|---|---|
| Issues | 6 | Founded | 2 years ago | Last Issue | 4 months ago |
| Active | |||||
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anurag28bansal.substack.comLatest Issues
How A Cigarette Company Became One Of India's Most Trusted FMCG Brands
There is something very strange about ITC.
On one side, this is a company that makes roughly 80% of every legal cigarette sold in India. But on the other side, this is the same company that our parents trust for Aashirvaad atta. The same c...
Why most Indian celebrity brands fail (and a why a few don’t)
If you search for NUSH by Anushka Sharma, you’ll find a dead website.
If you check Rheson by Sonam Kapoor on Instagram, the last post was in January 2020.
And if you look for Skult by Shahid Kapoor, the last update was back in 2019.
Th...
Are Algorithms Killing Our Individuality?
Have you ever noticed how everyone in your area suddenly starts dressing the same way?
One day, nobody is wearing cargo pants, but the next day, they're everywhere, and everyone is wearing them.
Thanks for reading Decoding Brands! Subscri...
RCB - The Million-Dollar Brand Without a Trophy?
RCB is one of the biggest cricket franchises in the world. It is valued at more than $100 million and has a massive fanbase.
This fanbase is so loyal that even though RCB hasn’t won a single IPL trophy till now, they have not stopped suppo...
Fevicol: How a Simple Adhesive Became a Cultural Icon
Fevicol is one of the most phenomenal brands in the Indian market. It is super hard to believe that a simple white adhesive has created some of the most memorable marketing campaigns that India has ever seen.
From an egg that won’t crack t...
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Authors
The writers behind this newsletter.
I write & talk about brands, advertisements & sometimes the financial markets.
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