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Artwork for How to Build Consumer Brands in today's India

How to Build Consumer Brands in today's India

Arindam Paul

All about D2C, e-commerce, brand building, distribution, consumer behavior and everything else you need to build large scaled brands in India. Coming from growing Atomberg from 0 to 1000 cr ARR and mentoring 50 plus new age consumer brands in last 10 year

Platform
Substack
PricingOnly free issuesPublishesWeekly
Issues6SubscribersRead arindamp.substack.com

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Latest Issues

Recent posts by this newsletter. Browse the email archive.

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While I understand that going offline and expanding via GT/MT is the flavor of the season but be very cautious. 10 pointers to help you do it the right way

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Other than the popular use cases of brand & performance marketing, Google & Meta can be used by founders & CXOs to solve critical business & marketing problems in a cost and time efficient manner.

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10 Marketing Metrics To Help Identify Whether Your Brand will Hit a Growth Ceiling Soon

Today we see many digital first consumer brands who are doing around 50-100 cr annually. Invariably the question at that stage that grips both founders and VCs is that will this brand hit a growth ceiling soon? New investors coming in start...

4 months ago
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Authors

The writers behind this newsletter.

  • Arindam Paul

    D2C, consumer brands, health, fitness, sports and startups more

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