Aylmer Anderson
Simon AndersonAylmer Anderson produces (very) occasional pieces based on what we know about content. It’s short and hopefully useful.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 25 | Founded | 7 years ago | Last Issue | 16 days ago |
| Active | |||||
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How to make your website more visible in AI search
Content teams are feeling a new version of an old anxiety: how will people find us? For years, it has been Google. Now it’s AI.
The first round of advice to improve AI visibility was technical: schema, markup, knowledge graphs. It all mat...
Why cadence beats a content calendar
Budget week is the highlight of the corporate content calendar. But just because everyone is paying attention doesn’t mean they’re paying attention to you.
The strongest content programs we see have a regular slot and consistent sources of...
The best content often comes after the set piece
Organisations tend to over-invest in set-piece production, and under-invest in the follow-up editorial work.
A market briefing, webinar or customer event takes preparation, and by the time it happens the formal messages have usually been w...
What’s content’s job when Google stops sending traffic?
Content used to be pretty simple — publish something useful, get found through search, get people to visit your site.
But some six in ten Google searches are no longer clicking through to websites. Now that Google is showing AI summaries,...
Where AI makes you better at work, where it doesn’t, and how to tell the difference
Tools change how people work. A doctor with a stethoscope can diagnose better than one without.
That’s a useful way to think about AI.
At Aylmer Anderson and Fear & Greed, we use AI every day.
Sometimes, it is doing work that used to tak...
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