Baseball and Brands
Caleb MezzyThe only newsletter that sits at the exact intersection of America’s pastime and the business of sport, culture, and commerce.
| Platform |  | Pricing | Only free issues | Publishes | Daily |
|---|---|---|---|---|---|
| Issues | 97 | Founded | 5 months ago | Last Issue | 5 days ago |
| Active | |||||
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baseballandbrands.substack.comLatest Issues
Mastercard Isn’t Sponsoring Baseball Anymore. It’s Building Inside It.
On the red carpet before this year’s All-Star Game, the closest access to the sport’s brightest names — Paul Skenes, Mike Trout, Livvy Dunne among them — didn’t belong to a network credential or a league pass. It belonged to a Mastercard....
EXCLUSIVE: Adidas, Kiké Hernandez, and Bad Bunny unveil new BadBo 1.0 Cleat Colorway
For years, Enrique “Kiké” Hernández has been the player every championship contender wants.
He’s the Dodgers’ super utility man, the clubhouse glue guy, the player willing to move anywhere on the diamond without complaint and deliver in th...
Mune-Mania Is Real. A Bidet Request Just Became a Bobblehead, a Sushi Push Pop, and a Jordan Brand Deal.
A Japanese slugger asked his new clubhouse for a bidet, and eight months later that request is the origin story of a Fortune 500 bathroom fixture company’s first-ever MLB sponsorship.
That’s not a punchline.
That’s the actual mechanism b...
The Field of Dreams Game Is Becoming Yet Another Marketing Vehicle for MLB. The Uniforms Prove It.
There’s a reason MLB didn’t just quietly release the Phillies and Twins jerseys for the third Field of Dreams game on a Tuesday afternoon and call it a day. It rolled them out with the full production treatment done through Netflix. Netflix...
Mookie Betts Is Building an Empire, One Product Line at a Time
Mookie Betts already had the ring, the ring, the ring, the ring. Four World Series titles will do that. He’s got the MVP, the eight All-Star nods, the seven Silver Sluggers, six Gold Gloves. What he apparently didn’t have, until this week,...
Key Facts
Audience Metrics
Subscribers, engagement, traffic and sponsorship for Baseball and Brands.
| Subscribers | Engagement | 74 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
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Authors
The writers behind this newsletter.
Dr. Mezzy is a college professor in New Jersey leveraging his decade of sports marketing and branding experience. He has worked with various brands, teams, athletes, and sports organizations on their marketing efforts.
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