Baseball and Brands
Caleb MezzyThe only newsletter that sits at the exact intersection of America’s pastime and the business of sport, culture, and commerce.
| Platform |  | Pricing | Only free issues | Publishes | Daily |
|---|---|---|---|---|---|
| Issues | 105 | Founded | 5 months ago | Last Issue | 32 hours ago |
| Active | |||||
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baseballandbrands.substack.comLatest Issues
Straw Hats in the Dugout
Over the weekend, Mariners outfielder Julio Rodríguez used a custom Monkey D. Luffy bat during MLB Players’ Weekend against the Chicago Cubs.
The bat featured Luffy’s face on the barrel, along with the Straw Hat Pirates’ skull logo.
Rodrí...
Topps at 75: The Company That Turned Baseball Into Cardboard and The Brands Extending the Message
In February, in a corporate conference room somewhere between a card shop and a courtroom, a jury of nine convened to decide something that had been debated in comment sections and card shop counters for decades: what is the single greatest...
Players Weekend 2026: From Toy Story to the Homeland to Seeing Who Let the Dogs Out
Last year’s Player’s Weekend featured eclectic choices from Bob Marley and Lego Bats to Favorite Foods and Camouflage Catcher’s Gear. Players incorporate their favorite hobbies from fishing to card collecting.
Entering the sixth year of Pl...
The Glove That Never Caught a Real Ball Is Worth the Same as the Jersey That Did
Here’s a number that should bother you more than it will: $5,000 to $10,000. That’s the estimate on a leather glove and a baseball from a 1984 movie. It is also, separately, the estimate on Jose Canseco’s actual, game-used Oakland Athletics...
The Sunglasses War Nobody Noticed And Where It's Going.
I want you to picture the least interesting piece of equipment on a baseball field. Not the bat, not the glove, not even the batting gloves nobody needed until everybody needed them. I’m talking about sunglasses — the accessory so unremarka...
Key Facts
Audience Metrics
Subscribers, engagement, traffic and sponsorship for Baseball and Brands.
| Subscribers | Engagement | 74 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
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Authors
The writers behind this newsletter.
Dr. Mezzy is a college professor in New Jersey leveraging his decade of sports marketing and branding experience. He has worked with various brands, teams, athletes, and sports organizations on their marketing efforts.
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