Baseball and Brands
Caleb MezzyThe only newsletter that sits at the exact intersection of America’s pastime and the business of sport, culture, and commerce.
| Platform |  | Pricing | Only free issues | Publishes | Daily |
|---|---|---|---|---|---|
| Issues | 112 | Founded | 6 months ago | Last Issue | 5 days ago |
| Active | |||||
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baseballandbrands.substack.comLatest Issues
The Jersey That Was Built to Break the Ohtani Market
I’ve been writing about Shohei Ohtani’s memorabilia footprint for two years now — the Decoy cleats that vanished after the 50/50 game, the New Balance deal that turned a logo into its own category of collectible, the vinyl records The Reale...
Baseball Just Got a Manga Universe — And a Trading Card Business Waiting to Happen
Somewhere between the ninth inning of the 2023 World Baseball Classic and the pages of Weekly Shonen Jump, a new baseball property was born.
When Shohei Ohtani struck out Mike Trout to close out that WBC final, the internet reaction was in...
From Instagram Drip to the Show: How Max Clark Rewrote the MLB Prospect Blueprint
For decades, the path to Major League Baseball followed a quiet, almost monastic script. You put your head down in travel ball, signed a college letter of intent, got drafted, kept your head low, and slowly climbed the minor league ladder w...
Two Ways to Win a Ten-Year-Old
Two announcements dropped this week that look unrelated on the surface — a baseball mitt and a cleat — but they’re actually running the same play from opposite ends of the field. One brand is borrowing trust. One brand is building it. Both...
The Chicago Cubs didn't sponsor a love story. They wrote one.
A Major League Baseball franchise made a scripted rom-com. Not a GRWM reel, not a “day in the life” doc — an actual serialized love story, written, shot, and directed in-house, dropping exclusively on TikTok. This week, the Chicago Cubs bec...
Key Facts
Audience Metrics
Subscribers, engagement, traffic and sponsorship for Baseball and Brands.
| Subscribers | Engagement | 73 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
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Authors
The writers behind this newsletter.
Dr. Mezzy is a college professor in New Jersey leveraging his decade of sports marketing and branding experience. He has worked with various brands, teams, athletes, and sports organizations on their marketing efforts.
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