Baseball and Brands
Caleb MezzyThe only newsletter that sits at the exact intersection of America’s pastime and the business of sport, culture, and commerce.
| Platform |  | Pricing | Only free issues | Publishes | Daily |
|---|---|---|---|---|---|
| Issues | 81 | Founded | 3 months ago | Last Issue | 2 days ago |
| Active | |||||
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baseballandbrands.substack.comLatest Issues
MLB The Show Is Now a Showroom
Before a kid ever sets foot in Dick’s Sporting Goods, before they ask their parents for anything with a logo on it, they’ve already spent hours in MLB The Show building their player, picking their cleats, and choosing the bat they’ll carry...
I Was Wrong About MLBx. Here’s What That Tells Us About What’s Coming Next.
On May 11, I wrote that MLBx was baseball finally betting on its own electricity. I believed it then, and I believe it now. What I got wrong was how the league would place that bet.
My roster predictions leaned into the HRDX template: curr...
Marucci Is Going Footwear. Its Latest Cleat Wants to Live on Your Wall.
The company that started in a backyard shed in Baton Rouge has spent the last two decades earning its place at the center of baseball. It built a bat empire from scratch, stole market share from a 141-year-old icon, and landed the official...
The Cap Is the Point: Inside Dick’s and Lids’ Bet on the Future of Fandom
Walk into a Little League game on any given Saturday this summer, and you will see the same scene multiplying across diamonds from Tulsa to Latham, N.Y.: kids in cleats two sizes too big, parents juggling lawn chairs and coolers, and everyw...
Blue for Dad: How MLB Is Turning Father’s Day Into a National Health Moment
On Sunday, when fathers across the country are handed cards and grilled steaks and maybe a new pair of socks, the men on Major League Baseball’s 30 diamonds will be wearing blue.
Not by accident. Not as a fashion statement. As a message....
Key Facts
Audience Metrics
Subscribers, engagement, traffic and sponsorship for Baseball and Brands.
| Subscribers | Engagement | 75 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
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Authors
The writers behind this newsletter.
Dr. Mezzy is a college professor in New Jersey leveraging his decade of sports marketing and branding experience. He has worked with various brands, teams, athletes, and sports organizations on their marketing efforts.
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