Baseball and Brands
Caleb MezzyThe only newsletter that sits at the exact intersection of America’s pastime and the business of sport, culture, and commerce.
| Platform |  | Pricing | Only free issues | Publishes | Daily |
|---|---|---|---|---|---|
| Issues | 127 | Founded | 7 months ago | Last Issue | 19 days ago |
| Active | |||||
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baseballandbrands.substack.comLatest Issues
Ranking Every 2026 Jersey Patch, Purely as Design
Since 2023, every MLB team has carried a jersey patch, and by 2026, the category finally has enough history and enough range to actually rank on pure design merit — separate entirely from the business logic behind each deal. This piece is s...
Baseball's Prediction Market Moment
Ronald Acuña Jr.’s first commercial for a prediction market aired during the game that ended his season.
The Athletic reported on October 7 that Acuña signed with Kalshi, making him the first MLB player to partner with a prediction market....
Mike Trout Isn’t Just Signing the Cards Anymore!
For more than a decade, Mike Trout has been one of the hobby’s defining modern names. His 2009 Bowman cards and 2011 Topps Update rookie are staples of baseball collecting. Throughout it all, his role in the business was the usual one for a...
Bruce Bolt Just Bet Its Baseball Family Will Follow It Onto the Football Field
Today, Bruce Bolt is finding out whether the same family who buys batting gloves for baseball, will pay up for football gear, too.
The launch
Bruce Bolt is entering football with two products under a connected system it’s calling BOLTG...
AbbVie Will Pay $20 a Strikeout This Year. Someone Should Track What That Actually Adds Up To.
AbbVie signed on this year as MLB’s first-ever official pharmaceutical partner, and the mechanics behind the deal is simple enough to explain in one sentence: for every strikeout thrown across the league during the 2026 regular season, AbbV...
Key Facts
Audience Metrics
Subscribers, engagement, traffic and sponsorship for Baseball and Brands.
| Subscribers | Engagement | 70 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
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Authors
The writers behind this newsletter.
Dr. Mezzy is a college professor in New Jersey leveraging his decade of sports marketing and branding experience. He has worked with various brands, teams, athletes, and sports organizations on their marketing efforts.
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