Baseball and Brands
Caleb MezzyThe only newsletter that sits at the exact intersection of America’s pastime and the business of sport, culture, and commerce.
| Platform |  | Pricing | Only free issues | Publishes | Daily |
|---|---|---|---|---|---|
| Issues | 64 | Founded | 3 months ago | Last Issue | 7 days ago |
| Active | |||||
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baseballandbrands.substack.comLatest Issues
Baseball Is Playing a Different Game Off the Field
There’s a version of baseball that still gets written about as a sport in decline — aging demographics, competition from the NBA and NFL for the attention economy, a pace-of-play problem that years of rule-tinkering tried to fix. That versi...
The Most Marketable Player Nobody’s Heard of Is About to Change College Baseball
Before Isaiah Nolan ever stepped into a Dick’s Sporting Goods or laced up a pair of Rawlings cleats for a photo shoot, he was doing something most college baseball players weren’t: building an audience. A real one. The kind that doesn’t eva...
From Spalding’s Shadow: How Rawlings Built the Equipment Standard That Still Governs Baseball
There is a baseball sitting in a display case at the National Baseball Hall of Fame in Cooperstown, New York. It looks like every baseball you have ever seen. Raised red stitching, cowhide cover, the Rawlings name stamped in black ink just...
What’s In a Name? In Baseball, Everything.
Somewhere in Des Moines, Iowa, there is a man named Jason Curry who runs a small business that sells and delivers premium meats. He drives a truck. He gave his neighbor a T-shirt.
That neighbor showed up to a minor league exit meeting wear...
The No. 1 Team in College Baseball Has a Plastic Dinosaur, a Dog, and the Best Prospect in the Country
When Angel Cervantes walks to the mound, he takes two deep breaths, puts his hand on his lid, and looks down. Not at the dirt. Not at the batter. At Jerry.
Jerry is a small plastic triceratops. He sits behind the rubber, standing sentinel...
Key Facts
Audience Metrics
Subscribers, engagement, traffic and sponsorship for Baseball and Brands.
| Subscribers | Engagement | 75 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
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Authors
The writers behind this newsletter.
Dr. Mezzy is a college professor in New Jersey leveraging his decade of sports marketing and branding experience. He has worked with various brands, teams, athletes, and sports organizations on their marketing efforts.
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