Reletter
Artwork for Baseball and Brands

Baseball and Brands

Caleb Mezzy

The only newsletter that sits at the exact intersection of America’s pastime and the business of sport, culture, and commerce.

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Substack
PricingOnly free issuesPublishesDaily
Issues51Founded2 months agoLast Issue5 days ago
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Artwork for Baseball and Brands

Latest Issues

In Baseball, the New Endorsement Deal Comes in a Jar

Mariano Rivera spent the better part of two decades making hitters uncomfortable. His cut fastball moved late, broke bats, and defied the usual logic of what a thrown object can be asked to do. He threw it, by most estimates, roughly 90 per...

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The Story Behind Baseball’s Michael Jordan

It was 1993, the All-Star Game, and Michael Jordan, the most famous athlete on the planet, a man who had redefined what a shoe deal could be, walked up to Ken Griffey Jr. and asked for his autograph. Not the other way around. Let that settl...

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The Ultimate Fan Experience: A Deep Dive into MLB’s Capital One All-Star Village

Major League Baseball has unveiled the details for Capital One All-Star Village, the cornerstone fan festival of All-Star Week. Scheduled to take place from July 11th to 14th at the Pennsylvania Convention Center, this “experiential, intera...

7 days ago
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MLB Finally Understands That the All-Star Game Isn’t Enough

Maybe you never heard this before, but the 2025 Home Run Derby X final came down to a single point. The Dodgers beat the Yankees 72 to 71 in Salt Lake City, with former players, women’s softball stars, and minor leaguers on the same field a...

8 days ago
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A Sea of Pink: Major League Baseball Steps Up for Breast Cancer Awareness

When fans walk into ballparks across the country this Sunday, they will encounter a visual departure from the traditional colors of the diamond. In a coordinated effort to honor mothers and address a national health crisis, Major League Bas...

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  • Caleb Mezzy

    Dr. Mezzy is a college professor in New Jersey leveraging his decade of sports marketing and branding experience. He has worked with various brands, teams, athletes, and sports organizations on their marketing efforts.

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