Baseball and Brands
Caleb MezzyThe only newsletter that sits at the exact intersection of America’s pastime and the business of sport, culture, and commerce.
| Platform |  | Pricing | Only free issues | Publishes | Daily |
|---|---|---|---|---|---|
| Issues | 91 | Founded | 4 months ago | Last Issue | 14 days ago |
| Active | |||||
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baseballandbrands.substack.comLatest Issues
How Big League Chew Became Baseball’s Most Unlikely Licensing Empire
There is a product that a 55-year-old man will pull off a shelf at Dick’s Sporting Goods and immediately text a photo to his adult son. There is also a product that a 12-year-old girl will discover for the first time at a Little League conc...
He Posted “Take Me Home, Country Roads.” The Cleats Were Already on Their Way.
The Instagram post didn’t say much. No product shot, no press release language, no countdown timer. Just Bryce Harper, John Denver playing behind him, the kind of hint that requires you to already speak the language. “Take Me Home, Country...
Introducing the Platform Era of Baseball's Stars
“In New York in the 1950s, there were three center fielders and a city that couldn’t agree on which one was God.” — Roger Angell, The New Yorker, paraphrased
The argument never got resolved. Mickey Mantle had the Yankees and the mytholog...
Baseball Equipment Is Becoming Personal Identity
One could view the adapted handle and adopt a perspective where the Axe Bat is just an equipment upgrade.
A smarter handle. A biomechanically superior design. A better way to hold something you have been holding wrong for your entire caree...
Marucci Found a Better Way to Do NIL. It Starts With a Bat.
When Oklahoma’s Dayton Tockey launched a 454-foot walk-off bomb into the dead center of Georgia Tech’s regional in Atlanta three weeks ago — a swing that most people didn’t see coming, from an infielder who’d barely been in the starting lin...
Key Facts
Audience Metrics
Subscribers, engagement, traffic and sponsorship for Baseball and Brands.
| Subscribers | Engagement | 74 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
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Authors
The writers behind this newsletter.
Dr. Mezzy is a college professor in New Jersey leveraging his decade of sports marketing and branding experience. He has worked with various brands, teams, athletes, and sports organizations on their marketing efforts.
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