Brand Therapy by Vicious Studio
Nicholas JacksonHow to build bold brands and digital experiences with conviction.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 11 | Subscribers | Read | bevicious.substack.com |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
The Brandpocalypse Is Here
Somewhere between the beige marketing decks of 2015 and the chaotic TikTok fever dreams of 2025, branding broke free. It slipped the leash, torched the rulebook, and started dancing barefoot in the algorithm’s backyard. What used to be poli...
Shopify or Squarespace: The Platform Choice That Will Shape Your Brand’s Future
There’s a dangerous myth floating around that picking a website platform is a “technical choice.” A matter of templates, price tiers, and maybe how much you like the interface.
Your Brand Identity Is Your Secret Weapon — If You Know How to Use It
Brand identity isn’t your logo, your packaging, or your Instagram grid. Those are expressions of identity, not the identity itself.
Your Product Is Not Your Brand
Founders love their product too much. They confuse the thing they made with the thing they’re building. And that confusion kills scale before it even starts. Your leggings are not your brand. Your app feature is not your brand. Your drink f...
Authors
The writers behind this newsletter.
Founder, Dad, tired. Helping build bold brands with conviction—no fluff, no filters, just the honest insight your industry won’t say out loud. This is Brand Therapy by Vicious Studio.
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