Beyond The Label
Matt RosenmanThe interesting stories, trends, and marketing behind food, fitness, and the products we buy.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 6 | Founded | 2 months ago | Last Issue | 40 hours ago |
| Active | |||||
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mattrosenman.substack.comLatest Issues
AI Product Photos Are Officially a Major Problem
I have a serious bone to pick with brands using AI to generate product photos.
I’m not going to make a sweeping statement about how nobody should ever use AI to accomplish anything. I mean, it’s now integrated into virtually everything, an...
My Protein Pantry [July 2026]
I have been trying and reviewing protein products since 2020, so at this point, I’ve basically tried it all. Fun fact: the first ever video I recorded was a protein snack review, and it kick-started my journey as a content creator.
This is...
What a Lifetime of Anxiety Has Taught Me
This reflection is very different from my usual content, but it’s extremely important to me.
If you want to skip this read, I’m not offended. Not only is this different from my usual health & food content, but I ended up writing over 8,000...
One Day They Were Selling Millions in Protein Bagels. The Next Day... They Disappeared.
I learned about this story, did some digging, found out it was even crazier than I originally thought, and now I am bringing it to you here, because it’s too good not to share.
Thanks to Adam, one of my readers/followers, I was tipped off...
Protein Marketing At It's Finest (And Most Ridiculous)
I have a longstanding feud with Lenny & Larry’s. And by feud, I mean the company has absolutely no clue who I am, but I have despised their marketing from the start.
If you’re unfamiliar with Lenny & Larry’s, they’re the company behind The...
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Authors
The writers behind this newsletter.
I spend an unhealthy amount of time thinking about food labels, marketing, consumer trends, and why some products become wildly successful while others disappear. So, I'm here to write about it!
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