Blurring The Lines
Michael KayeBlurring The Lines is a newsletter that explores how the once-distinct worlds of advertising, communications, and marketing are converging.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 18 | Subscribers | Read | blurringthelineswithmichaelkaye.sub... |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
Day Two at Social Media Week: Participation Is the Strategy
### Social-First Isn’t a Strategy. It’s a Structural Rewrite.
Blurring The Lines with Nichole Henderson at Spotify
Spotify isn’t just a brand. It’s a platform, a publisher, and a cultural player all at once. How does that shape the way you think about the difference between marketing something and telling a meaningful story?
Culture Isn’t a Campaign. It’s the Strategy.
I was recently on a panel at the Brand Innovators Culture, Innovation and Commerce Summit (hosted by JBL), where we got into a topic I spend a lot of time thinking about: what it actually means to use culture as a growth lever and how that ...
Day One at Social Media Week: The Feed Is Dead. Long Live the Footprint.
If there was one underlying theme across every panel at Adweek’s Social Media Week, it’s this: We’re not in the social media era anymore. We’re in the social behavior era.
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