Blurring The Lines
Michael KayeBlurring The Lines is a newsletter that explores how the once-distinct worlds of advertising, communications, and marketing are converging.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 7 | Subscribers | Read | blurringthelineswithmichaelkaye.sub... |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
Blurring the Lines with Rachel Janfaza at The Up and Up
You’ve built The Up and Up around youth culture and politics. What storytelling techniques resonate most with Gen Z, and what should brands stop doing if they want to connect authentically?
Blurring the Lines with Khalid El Khatib at Consumer Reports
Consumer Reports is nearly 90 years old yet still one of the top five publishing platforms in the U.S. How do you balance honoring its heritage with pushing the brand into the future?
Blurring the Lines with Dakota Rae Lowe at Edelman
You’ve led social strategy for brands ranging from legacy CPGs like Unilever to fast-moving startups. What’s the biggest shift in mindset when moving between highly established and challenger brands?
Blurring the Lines with Amanda Coffee
You’ve worked in comms roles across fintech, retail, sportswear, and now AI startups. How has your storytelling approach evolved across those industries, and what’s stayed constant?
Authors
The writers behind this newsletter.
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