Reletter
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Bold, unconventional book marketing techniques to build authority and sell books in bulk. Created by Susan Friedmann, CSP — Book Marketing Coach and creator of the Author Authority-First Method for Nonfiction Book Marketing.

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Substack
PricingFreemiumPublishesTwice weekly
Issues560Foundeda year agoLast Issue5 days ago
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Latest Issues

The Podcast Authority System

How to Turn One Interview Into Months of Visibility, Credibility, and New Opportunities

In Monday’s article, Do Podcast Interviews Actually Sell Books? You're Asking the Wrong Question, I challenged the idea that podcast interviews should...

5 days ago
2
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Do Podcast Interviews Sell Books? You’re Asking the Wrong Question

It’s one of the questions nonfiction authors ask me most often.

The answer usually surprises people.

Yes, podcast interviews can sell books. But if you measure their success by how many books sell after the episode airs, you’re missing th...

8 days ago
2

Your Book Isn't Invisible. Your Marketing System Is.

Why talented authors stay unknown, and the one shift that changes everything

Most authors think they have a visibility problem.

14 days ago
3
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Why Does My Book Feel Invisible Even Though I Know the Content Is Good?

Your book feels invisible because good content alone doesn’t create discoverability. You need a marketing system not just a manuscript. Most nonfiction authors pour everything into writing the book and then expect it to market itself. It wo...

15 days ago
6
1

7 Book Marketing Lies Authors Tell Themselves (And How to Stop Believing Them)

What if the story you're telling yourself is the only thing standing between you and results?

Yesterday I wrote about the book sitting on my nightstand for weeks before I finally picked it up — Don’t Believe Everything You Think by Joseph...

21 days ago
2
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Authors

The writers behind this newsletter.

  • Susan Friedmann

    Susan Friedmann is a book marketing coach with 30+ years helping nonfiction authors turn books into authority and income. She hosts Book Marketing Mentors, has written 18 books, and founded Aviva Publishing, where publishing is optional.

  • Erin Beatty
  • Frequently Asked Questions

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