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Book Marketing with Susan Friedmann shares bold, unconventional strategies to help nonfiction authors sell more books, grow their authority, and turn their message into a profitable business asset.

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Substack
PricingFreemiumPublishesTwice weekly
Issues556Foundeda year agoLast Issue3 days ago
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Latest Issues

7 Book Marketing Lies Authors Tell Themselves (And How to Stop Believing Them)

What if the story you're telling yourself is the only thing standing between you and results?

Yesterday I wrote about the book sitting on my nightstand for weeks before I finally picked it up — Don’t Believe Everything You Think by Joseph...

3 days ago
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The Biggest Book Marketing Problem Might Not Be Your Marketing

Recently, I read Don’t Believe Everything You Think by Joseph Nguyen.

It’s a short, simple book.

Yet I found myself highlighting page after page because I kept seeing my authors in it.

Actually, I saw myself in it too.

The central premi...

4 days ago
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The Animal Most Authors Never See: The Book Marketing Elephant

A simple framework to stop chasing tactics and start building momentum.

Did the free article make you feel uncomfortable? That’s a good sign!

10 days ago
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The Blind Men, the Elephant, and the Biggest Mistake Nonfiction Authors Make

What if your biggest book marketing problem isn’t lack of effort?

What if it’s a lack of perspective?

There’s an old parable about a group of blind men who encounter an elephant for the first time.

Each man touches a different part to un...

11 days ago
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How to Stop Wasting Energy and Focus on What Actually Works

A step-by-step book marketing audit for nonfiction authors who feel overwhelmed

Let’s tell the truth.

17 days ago
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Authors

The writers behind this newsletter.

  • Susan Friedmann

    Susan Friedmann is a book marketing coach with 30+ years helping nonfiction authors turn books into authority and income. She hosts Book Marketing Mentors, has written 18 books, and founded Aviva Publishing, where publishing is optional.

  • Erin Beatty
  • Frequently Asked Questions

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