Reletter
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Book Marketing with Susan Friedmann shares bold, unconventional strategies to help nonfiction authors sell more books, grow their authority, and turn their message into a profitable business asset.

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Substack
PricingFreemiumPublishesTwice weekly
Issues550Foundeda year agoLast Issue7 days ago
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bookmarketingwithsusan.us
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Latest Issues

What Should Nonfiction Authors Do When Book Sales Slow Down?

Six channels nonfiction authors use to stay visible without a big budget.

Most authors think they’re marketing. They’re not.

7 days ago
3
Paid

The Authors Who Go Quiet Are the Ones Who Get Forgotten

There’s a pattern I’ve seen play out more times than I can count.

The economy tightens. Sales slow down. Authors start to feel nervous. And then, one by one, they disappear. They stop emailing their list. They skip the podcast pitches. The...

8 days ago
2

How to Turn Your Book Into a “Must-Have” Tool That Organizations Buy in Bulk

The framework every nonfiction author needs to land bulk sales.

If the free post shifted how you think about book sales, this is where we move from idea to action.

14 days ago
3
Paid

Why Nonfiction Authors Struggle to Sell Books (And What to Do Instead)

What if your biggest book opportunity has nothing to do with Amazon rankings, bookstore placement, or your social media following?

What if you’re selling to the wrong person entirely?

Most nonfiction authors ask: How do I get more people...

15 days ago
3

The More AI Floods the Internet, the More Your Human Voice Matters

Imagine dropping a pebble into a pond.

The ripple spreads outward.

Small at first. Then wider. Then farther than you imagined.

A good nonfiction book works the same way.

One message. One insight. One story. One idea shared with the righ...

22 days ago
6

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Audience Metrics

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Authors

The writers behind this newsletter.

  • Susan Friedmann

    Susan Friedmann is a book marketing coach with 30+ years helping nonfiction authors turn books into authority and income. She hosts Book Marketing Mentors, has written 18 books, and founded Aviva Publishing, where publishing is optional.

  • Erin Beatty
  • Frequently Asked Questions

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