Brand Guidelines
Julia CooperA newsletter for people who care about brand.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 16 | Subscribers | Read | brandguidelines.substack.com |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
The Talisman Economy
One of the best insults I ever received was someone asking if the clutch I was carrying on a night out was free with my makeup purchase!
Partnerships Are World-Building
I met a fabulous, quick-witted, very chic person the other week who I instantly connected with, and I quietly thought to myself: Oh, yes. He is my people. You know it when you feel it: the quiet electricity of alignment.
In a World of Miranda Priestlys
At the height of the pandemic I, like you, was mainlining Netflix, and I became enamoured with the leadership ethos of Phil Jackson. He is the infamous coach of the Chicago Bulls throughout the 90’s, and a side character in The Last Dance. ...
Better Than Yours
I like when a brand feels just a tad unhinged. When it seems as though a little electrical current comes pulsing out of the image or text. I find a dash of chaos, a pinch of the unexpected completely necessary to capture attention. It’s jus...
Authors
The writers behind this newsletter.
Standout campaigns, cultural shifts, and lessons on leadership. Your moodboard for work and life.
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