Brand in One Bite
Gianluigi FragomeniReal stories. Proven facts. Independent insight. Sharp perspectives and genuine connections for coffee-break readers.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 4 | Founded | a month ago | Last Issue | 7 days ago |
| Active | |||||
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gianluigifragomeni.substack.comLatest Issues
Why ideas are only human, even in the age of machines.
The brain is not only responsible for coordinating bodily functions and movement; it is also where ideas emerge. Ideas don’t come from nowhere; they come from connections within what we already know (memories) and related experiences. The m...
Nike doesn't compete on differences
Nike is a powerful case for understanding one of the most important concepts in brand building: distinction versus differentiation. Today, Nike is effectively the market leader, holding around 35% of the global athletic footwear market.
(S...
When Culture hits Brands
Great brands are never built in laboratories. They emerge from behaviours, rituals, leadership and shared beliefs. When branding becomes aesthetic without substance, it turns into vanity.
Vanity brands create nothing
The most dangerou...
5 Reasons Why Luce Did Not Turn On
Ferrari’s first EV generated exactly what every launch seeks: attention. The problem is that attention quickly shifted from innovation to identity. The discussion stopped being about what Luce is and became about whether it still belongs in...
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| Subscribers | Engagement | 70 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
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