Brand in One Bite
Gianluigi FragomeniReal stories. Proven facts. Independent insight. Sharp perspectives and genuine connections for coffee-break readers.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 9 | Founded | 4 months ago | Last Issue | 22 days ago |
| Active | |||||
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gianluigifragomeni.substack.comLatest Issues
5 Reasons Why People Are Not Brands
In 1997, Tom Peters popularised the idea with The Brand Called You, inviting us to think of ourselves as CEOs of “Me Inc.” Twenty years later, Mark Ritson challenged it head-on with People are not brands - no, not even me. Same discipline,...
Do we see the brand the same way?
#BrandStrategy #BrandManagement #BrandLeadership #BrandManifesto #BrandCulture
Brand & Innovation: you don’t need new technology to innovate
Innovation always pushes forward. The Brand holds the line, and at first sight, they almost seem incompatible. Innovation is about change, experimentation, new possibilities. A brand, by its very nature, is conservative. It builds recogniti...
When Organizations Struggle with Brand Management
In my work as a consultant, I have often seen the same pattern repeat itself: companies care deeply about their brand, but manage it from the wrong place, with the wrong expectations or without the right authority.
A recent Gartner study,...
Charting a Brand-New Course
That may sound odd, considering it belongs to MSC Group, one of the world’s largest cruise operators. Yet after reading through its brochures, press materials and brand communications, a different picture emerges.
The scale of the commitme...
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| Subscribers | Engagement | 70 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
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