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Brand Shepherd

Dan Crask

Practical Insights For Brand Growth

Platform
Substack
PricingOnly free issuesPublishesWeekly
Issues54SubscribersRead brandshepherd.substack.com

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Latest Issues

Recent posts by this newsletter. Browse the email archive.

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A lot of creative professionals are losing sleep over AI. Brand Shepherd is not one of them.

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Cloudflare just launched Em Dash, a new CMS built with AI agents from the ground up.

16 days ago
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Blind Spots & Soft Spots in Brand-Building

There are things people expect when they start working with Brand Shepherd. They expect to dig into brand identity. They expect to talk about what makes them different. They expect to come out the other side with clearer messaging and a str...

a month ago
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3 Things Brand Shepherd Does for Every Ag Brand

It’s the late 1980s. A 13-year-old kid in a small northern Illinois town climbs onto a bus in the wee hours of the morning, headed for a cornfield. For several weeks, that bus runs the same route, depositing a crew of teenagers into fields ...

a month ago
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Authors

The writers behind this newsletter.

  • Dan Crask

    I provide clarity for brands via my Vibe, Tribe, & Why® framework \ud83d\udfe0 Founder of the Brand Shepherd agency

  • Frequently Asked Questions

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