BRDD é sobre branding, estratégias, estudos e cases interessantes. Siga-nos no instagram - @branding_dinamico
Platform | Substack | Pricing | Only free issues | Publishes | Weekly |
---|---|---|---|---|---|
Issues | 95 | Subscribers | Read | brddinamico.substack.com |
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##### BRDD#85 → na news dessa quinzena você vai encontrar 29 expressões usadas no campo do branding, que agregam a BRDD#76, a BRDD#81 e ainda acrescentam mais 10 diferentes expressões.
##### Na BRDD#83 o assunto é naming rights. A tradução pode ser bem esquisita para essa expressão, mas a estratégia é excelente. Segue comigo para entender mais.
##### BRDD#82 → na news dessa quinzena você vai encontrar algumas reflexões sobre branding de quem vive o assunto, mas está longe de ser um guru.
##### Na BRDD#82 o assunto é diferenciação. Exatamente! O que torna uma marca diferente da outra e como essa diferenciação pode ser usada para impactar o momento de decisão do consumidor.
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Sou doutor, mas daquele tipo que não dá receita. Dr em Comunicação e Semiótica, apaixonado por branding, com pitadas de semiótica e psicanálise. Sou publicitário, sócio de ag. e consultor e, também, dou aula para ensino superior na graduação e pós.
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