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Branding Dinâmico

Fábio Caim

BRDD é sobre branding, estratégias, estudos e cases interessantes. Siga-nos no instagram - @branding_dinamico

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Substack
PricingOnly free issuesPublishesWeekly
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Latest Issues

Recent posts by this newsletter. Browse the email archive.

BRDD#85 + 29 vocábulos de branding para mostrar que você sabe do que está falando

##### BRDD#85 → na news dessa quinzena você vai encontrar 29 expressões usadas no campo do branding, que agregam a BRDD#76, a BRDD#81 e ainda acrescentam mais 10 diferentes expressões.

22 days ago
1
1

BRDD#84 naming rights

##### Na BRDD#83 o assunto é naming rights. A tradução pode ser bem esquisita para essa expressão, mas a estratégia é excelente. Segue comigo para entender mais.

a month ago
1
0

BRDD#83 quase um guru do branding

##### BRDD#82 → na news dessa quinzena você vai encontrar algumas reflexões sobre branding de quem vive o assunto, mas está longe de ser um guru.

2 months ago
1
0

BRDD#82 diferenciação de marca

##### Na BRDD#82 o assunto é diferenciação. Exatamente! O que torna uma marca diferente da outra e como essa diferenciação pode ser usada para impactar o momento de decisão do consumidor.

2 months ago
0
0

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  • Fábio Caim

    Sou doutor, mas daquele tipo que não dá receita. Dr em Comunicação e Semiótica, apaixonado por branding, com pitadas de semiótica e psicanálise. Sou publicitário, sócio de ag. e consultor e, também, dou aula para ensino superior na graduação e pós.

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