Brands & Humour
Paddy Gilmore | Studio GilmoreEvery week I look at how brands can use humour to be more likeable, memorable and — above all else — profitable.
| Platform |  | Pricing | Freemium | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 115 | Subscribers | Read | brandsandhumour.substack.com |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
How to Turn LinkedIn Into a Site You'd Want to Visit
Before kicking off…
Why on Earth Did We Develop a Sense of Humour?
This week? Something a little more theoretical than the usual Brands & Humour.
Using Humour Well: The Obsessive Effect
...Obsession. It's not just a Calvin Klein scent.
Using Humour Well: The Negative Space Effect
...When getting rid of the product can lead to a better, funnier ad
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Authors
The writers behind this newsletter.
I’m a humour consultant: I help brands become more profitable by advising them on how, when and where to use humour in their comms. I've used my HumourScope® methodology with numerous global brands including Epson, WPP and Harley-Davidson.
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