Brave Ideas
Caleb Parker, Chris Tingley, Phil Kirschner, Helga Moreno, James Panepinto, Eyal Lasker, Zoe Ellis-Moore, Anyaa Coutts, Mark Gregson, Oliver Easton-Hughes, James PartonWhere the most forward-thinking landlords, operators, and investors learn what’s working in office real estate — and what’s coming next. Subscribe for instant updates, or skip to browse for free.
| Platform |  | Pricing | Freemium | Publishes | Daily |
|---|---|---|---|---|---|
| Issues | 380 | Founded | 2 years ago | Last Issue | 7 days ago |
| Active | |||||
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braveideas.mediaLatest Issues
We’re Borrowing From the Wrong Side of Hospitality
Manchester does not go quietly to bed.
On the corner of Oxford Street and Portland Street, McDonald’s has spent decades feeding whatever the city sends through its doors. Buses grind past the windows. The air inside is thick with hot oil,...
Spotify Can't Sell You An Office
Consumer personalisation is largely driven by repeated behavioural signals. Look at Spotify - it “guesses” your mood from your recent songs and rolls into the next track. Based on your watching habits, Netflix suggests a film you’ll enjoy t...
How Many Secondary Offices Are Prime Assets Trapped Inside an Obsolete Product?
I keep coming back to one question…
How many secondary offices are really prime assets trapped inside an obsolete product?
European office take-up fell 6% during the first half of 2026 and remains 3% below the five-year average, according...
The demand signal every flex operator is sitting on
Ask any coworking operator for their numbers, and you’ll get occupancy, churn, and revenue per desk in about ninety seconds. Ask them how many people walked into their space last month who weren’t members, and most will guess. A few will ch...
It's Not The Space. It's The Feeling.
Walk into a beautifully designed hotel and you notice the interiors. Walk into a great restaurant and you notice the atmosphere. Step into a premium office and you admire the architecture.
But when you leave, those probably aren’t the thin...
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Authors
The writers behind this newsletter.
CEO of Brave Corporation. Host of Brave Ideas Podcast
Chris is co-founder at GreatSpace.ai, passionate about business technology and networks.
Founder of PK Consulting and creator of The Workline, Phil helps leaders integrate HR, IT, and CRE to redesign work with measurable outcomes. Substack is a secondary and only periodic distribution channel for The Workline.
Content strategist. Author. Coworking researcher. Speaker. Professional finder of the right words — and the bigger story behind them at Spacebring.
UK Chair - Future Leaders of Coworking -Defining the Standard of Flex Space & Building Vibrant Communities in Manchester and Beyond
Eyal Lasker, CEO of Flexspace AI, is an entrepreneur and tech leader. Previously built innovative products at Uber, WeWork and Klarna.
Zoe is a leader in placemaking with 20+ years’ experience across Savills, LandSec & JLL. Founder of Spaces to Places, she delivers strategy, branding & marketing for clients including Clockwise, Grosvenor & councils nationwide.
Anyaa is Brand & Marketing Manager at TSP. With 8+ years' experience, she shapes marketing strategies that drive commercial growth and long-term value. She writes on brand and marketing in real estate, what works and what's overdue a serious rethink.
Co-founder of Juntos, a people-first coworking operator headquartered in Holborn, London
Strategy at Koho - The context platform for flex space operators
Managing Director of The Bradfield Centre.
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