The Sports Marketing Playbook
Bil DeAscentiisEmpowering sports marketers, orgs, and brands to maximize ROI and forge impactful partnerships through strategic marketing and design, with actionable strategies to elevate sponsorship pitches, create engaging campaigns, and drive measurable results.
| Platform |  | Pricing | Only free issues | Publishes | Daily |
|---|---|---|---|---|---|
| Issues | 346 | Founded | 2 years ago | Last Issue | 10 days ago |
| Active | |||||
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Pace Is a Design Decision
Most people believe a sponsorship deck is all about the words you use.
But it’s really about how quickly someone can move through what you say.
Before a decision-maker reads anything, they notice the rhythm of the page. Tight spacing slow...
The Show, Not the Platform
Most of the summer, I felt left out of a family routine. Two of my (young adult) kids watched Love Island USA, and I usually just heard it from another room. One time, I surprised one of them with a Love Island-branded drink I found, and I...
Layout Creates Pace
Your audience notices the rhythm of your presentation before they understand the content. If the pacing is off, even strong ideas can end up feeling tiring.
This is easy to overlook because, in brand and sports marketing, people often see...
Cutting Is Clarity
Most sponsorship decks don’t fail because they say too little.
They fail because they say too much.
Each slide ends up with another logo, another stat, or another reason to believe. No one is doing anything wrong. Everyone just wants to h...
The Forget-Where-You-Are Test
It might sound odd, but since moving to Western New York more than twenty years ago, I’ve developed a unique way to judge how much I like a place: the more out of place it feels, the better.
Honestly, saying, “Can you believe we’re in Roch...
Key Facts
Audience Metrics
Subscribers, engagement, traffic and sponsorship for The Sports Marketing Playbook.
| Subscribers | Engagement | 61 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
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Authors
The writers behind this newsletter.
Elevating Sports Brands | Graphic Designer & Marketing Strategist | Visual Storytelling Expert
Frequently Asked Questions
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