The Sports Marketing Playbook
Bil DeAscentiisEmpowering sports marketers, orgs, and brands to maximize ROI and forge impactful partnerships through strategic marketing and design, with actionable strategies to elevate sponsorship pitches, create engaging campaigns, and drive measurable results.
| Platform |  | Pricing | Only free issues | Publishes | Daily |
|---|---|---|---|---|---|
| Issues | 364 | Founded | 2 years ago | Last Issue | 2 days ago |
| Active | |||||
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Useful Beats Impressive
A lot of sponsorship decks look great.
And still, the sales team rewrites them before every pitch.
That’s what often gets overlooked. A deck might get praise in a design review but still slow down the people who use it. Reps can’t find th...
Where the Pumpkins Come From
Circa 2011
Recently, my daughter asked if we were getting pumpkins. I told her I planned to, but hadn’t done it yet. She wanted to know where we’d get them. I said probably Trader Joe’s or Wegmans.
She seemed a bit disappointed and asked...
Why Useful Design Beats Impressive Design In Sports Marketing
You’ve likely been in a design review where everyone gets excited about the wrong details. Someone shows off a new sponsor deck with eye-catching gradients and a museum-worthy layout, and everyone agrees it looks great. But after it’s sent...
The Brand Edge: Finding Your One Visual Move
Most sponsorship decks look fine.
Your photos look great, your numbers are clear, and the layout works. But even with all that, a sponsor might look through your deck and not remember what made it unique.
This isn’t about lacking talent....
The $100 Limit
Until recently, I had never reached the $100 credit card limit at a gas pump. In the past few months, though, it’s happened to me at least five times, and each time I left without a full tank. The first time, I just noticed the pump stopped...
Key Facts
Audience Metrics
Subscribers, engagement, traffic and sponsorship for The Sports Marketing Playbook.
| Subscribers | Engagement | 56 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
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Authors
The writers behind this newsletter.
Elevating Sports Brands | Graphic Designer & Marketing Strategist | Visual Storytelling Expert
Frequently Asked Questions
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