The Sports Marketing Playbook
Bil DeAscentiisEmpowering sports marketers, orgs, and brands to maximize ROI and forge impactful partnerships through strategic marketing and design, with actionable strategies to elevate sponsorship pitches, create engaging campaigns, and drive measurable results.
| Platform |  | Pricing | Only free issues | Publishes | Daily |
|---|---|---|---|---|---|
| Issues | 311 | Founded | 2 years ago | Last Issue | 2 days ago |
| Active | |||||
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The Path of Least Resistance Wins
We all say we want options.
But most of the time, what we actually want is the clearest next step.
I notice this in my own life constantly. When I am making a personal purchase, I am drawn to the path with the least friction. Clear option...
Design for Real Use: Materials That Work Without You
You hand off a deck and watch it fall apart.
Not because the work was wrong. Because it was built around you being in the room.
The most common mistake in sponsorship materials isn’t design quality. It’s that the design only works when th...
The Warranty Was The Point
True confession: I bought one of those infomercial hoses peddled by the dude from Home Improvement. You’ve probably seen the commercial. It’s called a “pocket hose” because it’s lightweight, collapses down to almost nothing, then expands wh...
Details Create Confidence Before The Big Decision
Details create confidence before the meeting even starts. You may think the big idea carries the room. The strategy. The rights package. The talent plan. The media buy. The partnership vision. And yes, those things matter. But the small thi...
Twenty-Five Gates
My daughter graduated from Harvard last week.
I’m still wrapping my head around how proud that makes me. But I want to tell you about something I noticed before the ceremony even started, something I’m still pondering.
Harvard Stadium hol...
Key Facts
Audience Metrics
Subscribers, engagement, traffic and sponsorship for The Sports Marketing Playbook.
| Subscribers | Engagement | 67 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
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Authors
The writers behind this newsletter.
Elevating Sports Brands | Graphic Designer & Marketing Strategist | Visual Storytelling Expert
Frequently Asked Questions
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