The Sports Marketing Playbook
Bil DeAscentiisEmpowering sports marketers, orgs, and brands to maximize ROI and forge impactful partnerships through strategic marketing and design, with actionable strategies to elevate sponsorship pitches, create engaging campaigns, and drive measurable results.
| Platform |  | Pricing | Only free issues | Publishes | Daily |
|---|---|---|---|---|---|
| Issues | 325 | Founded | 2 years ago | Last Issue | 5 days ago |
| Active | |||||
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The Designer's Eye: A 60 Second Slide Audit
You look at a sponsorship slide, and it seems fine. Clean enough. Professional enough. Ready to send.
Then a designer looks at the same slide and points at three things you never saw. The logo is slightly off center. The eye has nowhere to...
The Pie That Didn’t Make It To The Table
I’ve talked about Costco here more than once, usually with a certain amount of admiration.
This one is not that.
Ahead of the Fourth, I was debating whether to make dessert or buy something easy. Then I saw a random mention of a new blueb...
The Designer’s Eye As A Business Advantage
You can usually tell when a team thinks design starts at the end. The strategy’s set, the deck’s built, the deal’s moving, the campaign’s almost ready, and then design gets pulled in to make it cleaner, sharper, more “premium.” That feels n...
Design Debt: The Cost of Messy Materials
You update one slide for a client call. Then another. Then a chart gets a quick fix before a meeting. None of it feels like a big deal in the moment.
But six months later, your deck has three different fonts, two logo versions, and a data...
Are Brands Mistaking Noise For Demand?
📸: AP Photo
The Knicks’ championship run was the kind of local sports moment brands love to rally around. Emotional, visible, easy to understand. A historic title in New York creates a natural marketing instinct: move fast, attach to the...
Key Facts
Audience Metrics
Subscribers, engagement, traffic and sponsorship for The Sports Marketing Playbook.
| Subscribers | Engagement | 61 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
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Authors
The writers behind this newsletter.
Elevating Sports Brands | Graphic Designer & Marketing Strategist | Visual Storytelling Expert
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