The Sports Marketing Playbook
Bil DeAscentiisEmpowering sports marketers, orgs, and brands to maximize ROI and forge impactful partnerships through strategic marketing and design, with actionable strategies to elevate sponsorship pitches, create engaging campaigns, and drive measurable results.
| Platform |  | Pricing | Only free issues | Publishes | Daily |
|---|---|---|---|---|---|
| Issues | 336 | Founded | 2 years ago | Last Issue | 3 days ago |
| Active | |||||
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deascentiis.substack.comLatest Issues
Brand Fluency Isn’t A Style Guide
A lot of sports organizations believe they have a brand problem, but what they actually face is a fluency problem.
They’ve got the logo, the colors, and probably a PDF with the fonts listed somewhere.
But when a new hire puts together the...
College Jersey Patches Are a Trust Decision
Starting August 1, 2026, Division I schools can add up to two more commercial logos on uniforms and gear during the preseason and regular season. Each logo can be up to four square inches. This new rule brings in more money at a time when a...
Facing the Wrong Way on Purpose
When I was younger, I had a small obsession with roller coasters.
Before the internet, I learned mostly from books at my local library. Later, I joined the American Coaster Enthusiasts, which was just as niche as it sounds.
It was also am...
Brand Fluency
It’s four in the afternoon, and the deck is due at five. Someone on the team is putting together the last six slides alone, with no time to ask design for help or check the guide. They’re picking a headline weight, figuring out how much spa...
Designed For The Hand-Off
Most sponsorship decks are built for one moment. The meeting. The pitch. The room where you’re standing next to it, explaining what it means.
But here’s what actually happens. Someone forwards it. To a boss. To a budget committee. To someo...
Key Facts
Audience Metrics
Subscribers, engagement, traffic and sponsorship for The Sports Marketing Playbook.
| Subscribers | Engagement | 62 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
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Authors
The writers behind this newsletter.
Elevating Sports Brands | Graphic Designer & Marketing Strategist | Visual Storytelling Expert
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