The Sports Marketing Playbook
Bil DeAscentiisEmpowering sports marketers, orgs, and brands to maximize ROI and forge impactful partnerships through strategic marketing and design, with actionable strategies to elevate sponsorship pitches, create engaging campaigns, and drive measurable results.
| Platform |  | Pricing | Only free issues | Publishes | Daily |
|---|---|---|---|---|---|
| Issues | 352 | Founded | 2 years ago | Last Issue | 5 days ago |
| Active | |||||
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deascentiis.substack.comLatest Issues
When Does Attention Stop Serving the Brand?
Novig’s “Just Sports” campaign is a clear example of how attention, meaning, and conversion can differ. The company launched its first national campaign with Sydney Sweeney on September 9, announcing her not just as a spokesperson but as a...
The Thumbnail Test
Every design ends up being seen in a smaller form. Before someone reads a headline or looks at a chart, they notice a shape, such as a thumbnail, a feed preview, or a slide that flashes by for a few seconds before the next one appears. This...
What Your Font Is Saying
Most people judge a sales deck by the pitch, not realizing the typeface is also doing some convincing.
Type isn’t neutral. Rounded fonts feel friendly, while tight, structured fonts feel serious. Sponsors pick up on this before reading a w...
The Price of Loyalty
If a stadium becomes the NFL’s most expensive to attend, does that show brand strength, or could it threaten long-term fan loyalty?
Tonight, the Buffalo Bills play the Detroit Lions in their first regular-season game at the new Highmark St...
Too Soon For This
A few weeks ago, I saw it again. Yes, it was still August. A full Christmas display was squeezed between back-to-school binders and the last pool floats. I noticed the same thing last year (see below), almost at the same time, so it’s not j...
Key Facts
Audience Metrics
Subscribers, engagement, traffic and sponsorship for The Sports Marketing Playbook.
| Subscribers | Engagement | 60 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
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Authors
The writers behind this newsletter.
Elevating Sports Brands | Graphic Designer & Marketing Strategist | Visual Storytelling Expert
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