Building Creative Machines
Gonçalo Perdigão, João Santos Pereira, Filipa Matos BaptistaMaking sense of technology, AI, and the forces reshaping society. Independent journalism, sharp analysis, experiments, and conversations with global leaders. 200+ articles | 250+ open-source sketches
| Platform |  | Pricing | Only free issues | Publishes | Daily |
|---|---|---|---|---|---|
| Issues | 235 | Subscribers | Read | buildingcreativemachines.com |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
Interview: Martin Lindstrom, Author of Buyology, Small Data and The Ministry of Common Sense — Why Human Brands Will Beat AI Brands
At the recent Branding & Business Summit, held at the Sala Tejo at MEO Arena in Lisbon, Portugal, a new forum dedicated to the future of brands, leadership, technology, and business strategy was launched. Organised by Imagens de Marca and B...
INSEAD AI Venture Lab Just Proved AI Can Grow Companies Faster
In 2025, I was selected to take part in the INSEAD AI Venture Lab accelerator, one of the most ambitious global programmes focused on helping founders build companies with artificial intelligence. It was more than an accelerator. It was a l...
Interview: Pedro Alfama - Verdaio.ai EU Compliance
Pedro Alfama and I have known each other for more than fifteen years. We met in a different life, the kind where “product” meant metal, distribution, training, and sales targets, and we kept crossing paths as both our careers drifted toward...
Sporting CP vs SL Benfica: Why the Lisbon Derby Is Football’s Most Human Technology
Yesterday, I attended the Lisbon derby between Sporting CP and SL Benfica.
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Authors
The writers behind this newsletter.
Scaling top brands via Generative AI. Building Creative Machines.
Lecturer, mentor and statistician. Entrepreneur with in-depth knowledge of healthcare with a successful M&A exit. Skilled in transforming concepts and products into mature business plans and investment ready companies.
Filipa Matos Baptista, a global executive with 15+ years in management, innovation, and business development, holds a PhD (Copenhagen), a Post-Graduate in Management (Católica), and an Executive MBA (IESE).
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