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Building the Tribe

Juliet Su

Here, I’ll write about the lessons, challenges, and opportunities I encounter while working with founders, regulators, and ecosystems across different regions: how technology, markets, and communities interact to shape the future of Web3.

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Substack
PricingOnly free issuesPublishesWeekly
Issues18Foundeda year agoLast Issue3 months ago
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Latest Issues

THE DUBAI RESET

Lately, I’ve been asked the same question again and again:

Why are you still in Dubai? And what opportunities actually exist here right now?

My answer is straightforward.

Dubai was never a temporary decision.

It was always about fun...

3 months ago
1

Tokenization Beyond the Noise. What Actually Determines Success in 2026

What is often missed in tokenization discussions is that putting assets on-chain is no longer the hard part.

The market has largely solved issuance.

What remains unresolved is whether tokenized assets can operate as real financial product...

6 months ago
2

Real-World Assets: Building the Bridge Between Traditional and Digital Finance

The momentum around RWA tokenization is accelerating.
What was once a technical experiment is now becoming a structural shift in how the world manages assets, liquidity, and trust.

But as the market expands, the key question remains: how...

9 months ago
4

Digital Assets Move Into Overdrive

Are We Living Through the Fifth Financial Revolution?

Every few centuries, the world rewrites the rules of money. Each revolution reshapes how we store, transfer, and grow value — and redefines who holds power.

1️⃣ From the Four Before to...

9 months ago
2

Capital vs Influence in Web3

After more than a decade in the traditional corporate world and over 8 years in Web3, one truth stands out: the balance between capital and influence is one of the most important dynamics shaping our industry.

Capital as the Gatekeeper...

9 months ago
3

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  • Juliet Su

    Founding Partner at NewTribe Capital (est.2020 in the UAE) From a corporate career in China to digital assets leader. All about global Web3, funding, and RWA tokenization

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