Discover everything TV and film producers need to know to plan for the future in our age of internet disruption, without hype or oversimplification.
| Platform |  | Pricing | Freemium | Publishes | Twice weekly |
|---|---|---|---|---|---|
| Issues | 179 | Founded | 3 years ago | Last Issue | 3 days ago |
| Active | |||||
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businessoftv.substack.comLatest Issues
Case study: Personal media brands
What the latest raft of talent-led multiplatform companies tell us about the market.
One of the biggest trends of our time has been the rise of personal brands and multiplatform media companies built around an individual.
YouTube views and why we shouldn’t compare them to TV
Last week I asked which subject you’d like me to do a live video chat on - Instagram for TV or microdramas - and the answer was… Instagram for TV, which I’ll do as a session on Friday for paid subscribers.
Instead, here is a live video I...
Is TV in danger of downplaying its USP?
Welcome to all new subscribers! This post is all about content discovery and TV schedules, which hopefully might provide some food for thought.
If you are new, here are a few recent posts that might be of interest:
- Adjusting how you...
Creator niche: Science
A collection of podcasts, YouTubers, newsletters and more by science creators.
I’m going to do a longer post on internet-driven fragmentation and how to think about it more broadly across TV and the internet. However, in the meantime, I th...
Adjusting how you think about YouTube view numbers
Thanks to all those who responded to my survey to find out more about what you want to know to help you plan for the future - if you haven’t filled it in, please do so! It is here and will only take a few seconds of your time.
One thing t...
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Authors
The writers behind this newsletter.
Ex-Channel 4, BBC and Xbox, now consultant helping TV, film and online content producers build strategies and manage their businesses in this age of internet disruption.
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