Leadership challenges and opportunities for media C-Suite executives
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 86 | Founded | 6 years ago | Last Issue | 13 days ago |
| Active | |||||
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michaelfarmer.substack.comLatest Issues
Output-Based Pricing for Creative Agencies Restores Profitability After Decades of Illogical Fee Cuts
Credit: David Sipress, The New Yorker, The Cartoon Bank
Here’s the spilled milk from the past:
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For decades, agency fees have declined while SOW outputs increased.
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This led to “more work for less money.”
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Fee cuts...
Procurement’s Bullying Stands in the Way of Madison Avenue’s Renewal
Credit: Shannon Wheeler, The New Yorker, The Cartoon Bank
The First Generation of Procurement, 1990-2005
The First Generation of Procurement was brought in during the 1990’s and 2000’s to help Marketing figure out how to implem...
Who Murdered Madison Avenue? WARC Put the Question to Michael Farmer in a Wide-Ranging Interview
C-Suite Blues is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber.
To Get to Where You Want to Go, You Need to Know Your Starting Point
Captain Bligh, Mutiny of the Bounty, April 28, 1789
Credit: Painter Robert Dodd (1748–1815), Wikimedia.org, https://bit.ly/4wIPJvr
Captain Bligh, put adrift in the South Pacific in 1789 with 18 loyal crewmen, had no maps or ch...
Hey, Madison Avenue! Charge for your Outputs, and Price on Outcome Success
Credit: Henry Martin, The New Yorker, The Cartoon Bank
C-Suite Blues is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber.
Product pricing may be logical, but M...
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Authors
The writers behind this newsletter.
Michael Farmer is a strategy consultant with 30+ years of expertise in ad agency operations. He is the author of Madison Avenue Manslaughter (2019) and Madison Avenue Makeover (2023). He will publish Madison Avenue Revisited in June 2026.
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