Leadership challenges and opportunities for media C-Suite executives
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 89 | Founded | 6 years ago | Last Issue | 5 days ago |
| Active | |||||
Read this Newsletter
michaelfarmer.substack.comLatest Issues
Findings from our Output-Based Pricing work: the High Cost of Excessive Rounds of Rework
Credit: Benjamin Schwartz, The New Yorker, The Cartoon Bank
C-Suite Blues is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber.
Phil Dusenberry, the former Chairman...
AI, today’s major obsession, will not solve Big Advertisers’ 15-year growth problems
Credit: Adam Douglas Thompson, The New Yorker, The Cartoon Bank
Madison Avenue has been distracted by technological changes for the past 20 years, and the current AI distraction is significantly greater than any in the past:
C-Suite...
How Genuine is the Holding Company Mission to “Help Clients Grow Again?” The Test: are Client-Facing Executives being Retrained? Not Yet.
Credit: Victoria Roberts, The New Yorker, The Cartoon Bank
Holding Companies Position themselves as Engines of Growth for their Clients, at least on Holding Company Websites
WPP’s site-wide title is “The trusted growth partner...
Output-Based Pricing for Creative Agencies Restores Profitability After Decades of Illogical Fee Cuts
Credit: David Sipress, The New Yorker, The Cartoon Bank
Here’s the spilled milk from the past:
-
For decades, agency fees have declined while SOW outputs increased.
-
This led to “more work for less money.”
-
Fee cuts...
Procurement’s Bullying Stands in the Way of Madison Avenue’s Renewal
Credit: Shannon Wheeler, The New Yorker, The Cartoon Bank
The First Generation of Procurement, 1990-2005
The First Generation of Procurement was brought in during the 1990’s and 2000’s to help Marketing figure out how to implem...
Key Facts
Audience Metrics
Subscribers, engagement, traffic and sponsorship for C-Suite Blues .
| Subscribers | Engagement | 72 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
Explore More
Authors
The writers behind this newsletter.
Michael Farmer is a strategy consultant with 30+ years of expertise in ad agency operations. He is the author of Madison Avenue Manslaughter (2019) and Madison Avenue Makeover (2023). He will publish Madison Avenue Revisited in June 2026.
Frequently Asked Questions
How can I access the email archive for C-Suite Blues ?
You can find recent issues that have been published by C-Suite Blues on Reletter by scrolling up to where it says Latest Issues. Tap on the link for any of the most recent emails or hit More Issues to see older ones.
How many subscribers does C-Suite Blues have?
To see how many people subscribe to C-Suite Blues , simply upgrade your Reletter account. We provide readership numbers and lots of other stats for this newsletter so you can decide if it's worth reaching out to.
How can I advertise in C-Suite Blues ?
Newsletter advertising can be extremely effective when it's done right. Before you pitch C-Suite Blues as a potential sponsor or partner, make sure that you've done your research and checked its newsletter stats with Reletter.
Then, personalize one of our winning pitching templates and send it to the right person using the contact info provided.
How much does it cost to sponsor a publication like C-Suite Blues ?
Newsletter ad rates (or CPM) vary depending on many factors, including industry, number of subscribers, open rate, ad placement and more.
To find out how much an ad will cost, contact C-Suite Blues using the contact information provided and ask for a copy of their media kit.
How can I find newsletters related to C-Suite Blues ?
Scroll up to where it says Related Newsletters to see other publications like C-Suite Blues . You can also search our email newsletter directory to discover other newsletters that cover the topics you're interested in.
How do I contact C-Suite Blues ?
Reletter provides this newsletter's website URL above, where you will often find their contact information. We also provide links to associated social media accounts and pitching templates so you can reach out fast.