C-Suite Blues
Michael FarmerLeadership challenges and opportunities for media C-Suite executives
| Platform |  | Pricing | Freemium | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 77 | Founded | 6 years ago | Last Issue | 9 days ago |
| Active | |||||
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You Can't Price Outcomes Without Documenting and Measuring Scope of Work Deliverables
Credit: Trevor Hoey, The New Yorker, The Cartoon Bank
Outcome-based Pricing
Outcome-based pricing is the new buzzword for advertisers and their creative agencies.
C-Suite Blues is a reader-supported publication. To receive ne...
Advertiser-Agency Relationships Have Become Too Combative, and No One Benefits
The brand growth problem is best illustrated by the sales performance of four major CPG companies, P&G, Unilever, Nestle and Colgate-Palmolive.
From 1960 to 2008, they collectively grew sales at 8% per year, seeing their sales grow from $...
Creative Agencies and Procurement Have Struggled for Years Over Fees that Ignore SOW Size and Complexity. This Problem Can Now Be Fixed
Background
During the commission era, when agencies were paid via 15% media commissions, no one needed to document or measure the “size” of scopes of work. Fees were automatically calculated from a client’s media spend (along with a 1...
Madison Avenue Needs to Upgrade and Integrate Three Capabilities: Business Strategy, Media Strategy and Creative Strategy
Credit: Frank Cotham, The New Yorker, The Cartoon Bank
Advertisers, today, seem to have accepted low-growth sales as a given rather than as a problem to be solved. This is wrong.
C-Suite Blues is a reader-supported publication. To...
Transforming Creative Agency Efforts and Fees in the AI Era -- It Can Be Done Now
Credit: Adam Douglas Thompson, The New Yorker, The Cartoon Bank
During the past 15 years, Scopes of Work (SOWs) have grown and become increasingly fragmented.
C-Suite Blues is a reader-supported publication. To receive new posts an...
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Authors
The writers behind this newsletter.
Michael Farmer is a strategy consultant with 30+ years of expertise in ad agency operations. He is the author of Madison Avenue Manslaughter (2019) and Madison Avenue Makeover (2023). He will publish Madison Avenue Revisited in June 2026.
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