C-Suite Blues
Michael FarmerLeadership challenges and opportunities for media C-Suite executives
| Platform |  | Pricing | Freemium | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 31 | Subscribers | Read | michaelfarmer.substack.com |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
Change the Way Ad Agencies are Paid: Measure Scopes of Work, and Stop Guessing at Man-Hours
Apple sold 231 million iPhones in 2023. Do ad agencies know how many ads they sold to their clients? Nope. Agencies receive client-determined fees for unknown quantities of work. This has to change.
Is Wall Street Inhibiting Madison Avenue's Transformation?
Holding Companies serve two masters: Wall Street and agency clients. Are Wall Street's needs being pursued (ineffectively) at the expense of client needs for growth?
Madison Avenue's Future: Converting its Media and Creative Ad Factories into Problem-Solving Partnerships with Clients
Advertisers have had major problems growing their brands during the digital / social era. Who will seize the consulting opportunity? The strategic consulting firms, or Madison Avenue?
Making Sense of Advertiser Growth: Henry Innis, CEO of Mutinex
##### Henry Innis, CEO and Co-Founder of Mutinex
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Authors
The writers behind this newsletter.
Michael Farmer is CEO of Farmer & Co., a strategy consulting firm for the ad industry. Previously, he was a Director at Bain & Co. He is the author of Madison Avenue Manslaughter (2019) and Madison Avenue Makeover (2023).
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