C-Suite Blues
Michael FarmerLeadership challenges and opportunities for media C-Suite executives
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 81 | Founded | 6 years ago | Last Issue | 5 days ago |
| Active | |||||
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Two Possible Outcomes for Madison Avenue -- and Only One of Them is Desirable
Credit: Donald Reilly, The New Yorker, The Cartoon Bank
Two roads take us in different directions from today’s starting point.
C-Suite Blues is a reader-supported publication. To receive new posts and support my work, consider beco...
Now, More than Ever, Madison Avenue Needs Unified C-Suite Leadership for Strategic (not Tactical) Transformations
Today’s Madison Avenue leaders — CMOs, Procurement and Agency CEOs — face many of the same kinds of challenges as Odysseus (Ulysses), who struggled to sail home after 10 years of the devastating Trojan War.
(Madison Avenue’s Trojan War —...
A Positive Game-Plan for Procurement
Credit: David Sipress, The New Yorker, The Cartoon Bank
Since the end of the 15% media-commission days, agency fees have halved and agency workloads have doubled.
This has not been a good thing for the agency partners — agencies ar...
Advertisers Have Always Paid for Outputs. They Have Not Known the Prices. This Problem Is Easily Solved
Credit: Charles Barsotti, The New Yorker, The Cartoon Bank
Facing an AI assault on hourly billing practices, advertising agencies are promoting Output-Based Pricing (OBP), as if it were an innovation that requires a complete transfor...
You Can't Price Outcomes Without Documenting and Measuring Scope of Work Deliverables
Credit: Trevor Hoey, The New Yorker, The Cartoon Bank
Outcome-based Pricing
Outcome-based pricing is the new buzzword for advertisers and their creative agencies.
C-Suite Blues is a reader-supported publication. To receive ne...
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Authors
The writers behind this newsletter.
Michael Farmer is a strategy consultant with 30+ years of expertise in ad agency operations. He is the author of Madison Avenue Manslaughter (2019) and Madison Avenue Makeover (2023). He will publish Madison Avenue Revisited in June 2026.
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