
My personal Substack
| Platform | Pricing | Only free issues | Publishes | Infrequently | |
|---|---|---|---|---|---|
| Issues | 7 | Founded | a year ago | Last Issue | 2 months ago |
| Active | |||||

We just shot for Mecca.
Which, objectively,
is a big deal.
The kind of job you imagine earlier on.
The kind you point to and say
“that’s where we’re going.”
So we got there.
Now what?
I thought it would feel different....
Running a business is hard.
It challenges your friendships.
Your relationships.
It tests your identity.
It makes you wonder how much of your personality is actually yours -
And how much is just residue of your job.
We have one r...
I’m about to hire a second staff member from New York. A Creative Director. Which still feels like a fake job title someone made up to scare founders. I’m signing my own lease. Speaking to investors. Putting a significant chunk of my life s...
Your life is my background noise.
Your heartbreak fills the silence.
Your milestones play while I wash dishes.
We don’t just consume content anymore -
we consume each other.
We’re our own reality shows.
Engagement announceme...
Once, being real was easy.
You just were.
Coke was Coke.
Levi’s were Levi’s.
Nike said just do it - and did.
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Subscribers, engagement, traffic and sponsorship for Caitlyn’s Substack.
| Subscribers | Engagement | 58 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
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