Branding With Benefits
Camille MooreWeekly breakdown on all things brand.
| Platform |  | Pricing | Only free issues | Publishes | Daily |
|---|---|---|---|---|---|
| Issues | 336 | Founded | a year ago | Last Issue | 37 hours ago |
| Active | |||||
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artofthebrand.substack.comLatest Issues
Béis Sold For $210 Million Because Travel Has A Ceiling.
News hit this morning that Béis sold to Samsonite for $210 million, and I suspect we are about to get a frenzy of content built around that number. What is fascinating is that the company sold for almost exactly what it made in revenue last...
Prime Fell From $1.2 Billion To $85,000 In The Bank.
Philip and I pulled up the Prime numbers while prepping for last week’s podcast (which you can listen to here), and they read like a typo. $1.2 billion in sales at peak, and its Australian distributor is now in administration with $85,000 i...
The Reformation Playbook.
Reformation rang the bell at the New York Stock Exchange last week and closed its first day at $15.08, a tick above its $15 debut. That sentence would have been unremarkable a decade ago, and in 2026 it is the story, because the public mark...
Media Is The New Storefront. Here's Why Victoria's Secret Is Moving To LA.
Victoria’s Secret is taking this year’s show to Los Angeles, its first LA edition since 2007, and rebuilding it as a shoppable event. The move signals that the CBS production era is over; i.e., the show is no longer media that points at a s...
How Elf Is Winning with Underpriced Community.
At last year’s Indianapolis 500, wedged between a waste management sponsor and an oil company, a beauty brand set up an activation called the Lip Oil Change, staffed with a pit crew of glow-up artists and a DJ. The line to get in stretched...
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