Branding With Benefits
Camille MooreWeekly breakdown on all things brand.
| Platform |  | Pricing | Only free issues | Publishes | Daily |
|---|---|---|---|---|---|
| Issues | 300 | Subscribers | Read | artofthebrand.substack.com |
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| #128 |
Latest Issues
Recent posts by this newsletter. Browse the email archive.
Allbirds Did Not Fail Because of the Product. It Failed Because Sustainability Was Never a Brand.
Allbirds sold for $39 million this week. Four years ago, it was valued at $4 billion. That is not a typo, and it is not primarily a story about bad timing or a difficult retail environment or leadership that could not execute a turnaround. ...
The Ritz-Carlton Studied 400,000 Guests and Found One Thing That Changed Their Brand.
I recently re-read the Ritz Carlton book and was reminded of how great of a business case study the Ritz is. The book is long, so if you want to save time, listen to this great episode between Horst Schulze and Patrick Bet David here.
What Every Beauty Founder Can Learn From the Blood Cream: Why Barbara Sturm Sold for $400 Million
Lauren Sherman published a piece in Puck last week on Barbara Sturm, the German aesthetics doctor who built one of the most talked about skincare brands in the world, sold a majority stake to Puig at a $400 million valuation, and has since ...
Nike Flew Us Out… Here’s What They Got Wrong
World-building isn’t optional anymore, it’s the difference between brands that grow and brands that get left behind.
Authors
The writers behind this newsletter.
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