Branding With Benefits
Camille MooreWeekly breakdown on all things brand.
| Platform |  | Pricing | Only free issues | Publishes | Daily |
|---|---|---|---|---|---|
| Issues | 343 | Founded | 2 years ago | Last Issue | 5 days ago |
| Active | |||||
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artofthebrand.substack.comLatest Issues
Celebrities Are Becoming YouTubers.
I came across a headline from Press Publish this week about celebrities moving to YouTube. I don’t think many realize how powerful YouTube is–it’s a platform we’re doing a lot of strategy and work on at my agency, Third Eye Insights. YouTub...
Should You Give a Creator Equity in Your Brand?
Last week, Vogue Business (written by Tariro Makoni) ran a piece on the rise of the influencer-investor, and it is something I have been thinking about a lot. That article is written from the creator’s side, meaning: should you take equity...
Dolly Parton Built A $450 Million Brand By Never Rebranding.
Like everyone else, I have been heartbroken this week by the news that Dolly Parton has passed away. For some reason, her passing feels different from the others. One of the few remaining icons in music, gone, and with her, a way of buildin...
KFC's $8 Billion Branding Mistake.
I just finished watching Love Story on my flight to Hong Kong and was struck by the scene of Carolyn Bessette-Kennedy and JFK Jr. in their apartment when she brings home a bucket of chicken, and how powerful the image of the bucket was.
It...
Why ChatGPT Stopped Citing Reddit.
If you have asked ChatGPT which moisturizer to buy, which software to use, or whether a brand is worth the money, there is a good chance the answer came out of a Reddit thread. For two years, Reddit was the single most quoted source in AI s...
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Authors
The writers behind this newsletter.
The Internet’s favorite branding expert ⚡️• Founder at Third Eye Insights - Creative & Brand Strategy Agency • Host of The Art of the Brand podcast • Creator of the #1 Social Media Masterclass.
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