Business of Brand
Camille MooreYour weekly breakdown on all things brand.
| Platform |  | Pricing | Only free issues | Publishes | Daily |
|---|---|---|---|---|---|
| Issues | 358 | Founded | 2 years ago | Last Issue | 9 days ago |
| Active | |||||
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artofthebrand.substack.comLatest Issues
How Brands Are Investing In Audiences Correctly.
Brands investing in talent with a following to generate reach and awareness is nothing new. Most of the brands I’m talking to are doing some version of it, and most are getting it wrong because they focus on the number rather than how the p...
Dogs Became Luxury's Fastest Growing Customer.
Persistence Market Research puts the pet care products market at $228.4 billion in 2026, headed for $357.3 billion by 2033 at a compound rate of 6.6 percent. In the United States, the American Pet Products Association counted $158 billion o...
Why Every Brand Is Launching A Magazine.
It feels like every brand is launching a magazine right now. In the past week alone, Revolve put out its first, an annual print and digital issue with Kendall Jenner, Teyana Taylor and Alex Consani on the covers, produced with Baron & Baron...
Why Scarlett Johansson's Skincare Brand Closed.
Last week, Scarlett Johansson shut down The Outset, and within a day, my feed was full of videos explaining that another celebrity beauty brand had failed. That is true, and it is also the least insightful way to look at it. The company clo...
SKIMS Doesn't Need Fendi Anymore. It Just Became The Institution.
For two decades, mass retailers bought their fashion credibility by the season. H&M started it in 2004 with Karl Lagerfeld and kept going through Lanvin, Versace, and Balmain. Target handed Missoni a whole store in 2011 and watched its own...
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| Subscribers | Engagement | 81 | Monthly Web Visits | ||
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| Ranked Keywords | 753 | Monthly Search Traffic | Top Keywords |
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Authors
The writers behind this newsletter.
⚡️The Internet’s favorite branding expert \ud83e\uddffFounder of Third Eye Insights - Creative & Brand Strategy Agency \ud83c\udfa7Host of The Art of the Brand podcast
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