Branding With Benefits
Camille MooreWeekly breakdown on all things brand.
| Platform |  | Pricing | Only free issues | Publishes | Daily |
|---|---|---|---|---|---|
| Issues | 332 | Founded | a year ago | Last Issue | 5 days ago |
| Active | |||||
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artofthebrand.substack.comLatest Issues
How Elf Is Winning with Underpriced Community.
At last year’s Indianapolis 500, wedged between a waste management sponsor and an oil company, a beauty brand set up an activation called the Lip Oil Change, staffed with a pit crew of glow-up artists and a DJ. The line to get in stretched...
The Hailey Bieber x Gap Collab Is A Masterclass In World-Building.
Two months ago, a photo of Hailey Bieber leaving a sushi date with Justine Skye went viral. Hailey was stepping out of an elevator in a white tee and a pair of perfectly hemmed vintage low-rise Levi’s, and the internet spent days trying to...
Haaland And Norway Just Gave A Masterclass In World Building.
The defining image of this World Cup starts with a horn. A traditional Norse blowing horn called the gjallarhorn sounds somewhere in the stands, a drumbeat sets a pace, and an entire stadium sits down and begins rowing an invisible longship...
Chick-fil-A Refuses Over $2 Billion A Year To Stay Great.
One of the things I talk about constantly with brands is that there are three levels to a brand.
A brand sells a product. A good brand sells a story. A great brand builds a world.
After studying hundreds of case studies across every categ...
Chanel Just Bought Charvet. Here Is Why Brands Are Paying A Premium For Taste.
On July 2, Chanel acquired Charvet, the 188-year-old shirtmaker with a single store on the Place Vendôme, along with the six-floor building that houses it. Charvet generates an estimated €10 to €15 million in annual revenue with roughly 100...
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