Branding With Benefits
Camille MooreWeekly breakdown on all things brand.
| Platform |  | Pricing | Only free issues | Publishes | Daily |
|---|---|---|---|---|---|
| Issues | 273 | Subscribers | Read | artofthebrand.substack.com |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
How Medicube became a $1.1B brand by buying reaction rights.
Vogue Business published a solid breakdown of Medicube’s rise this week. The numbers are staggering: $1.1 billion in revenue, 1,400 Ulta stores, $22 million in sales on Prime Day alone, and a 1,143% increase in TikTok Shop revenue year over...
Collabs Are Moving From Fame to Meaning.
Two collaborations caught my eye last week.
Aritzia Bought Its Own Origin Story.
The headlines have focused on the obvious: Brian Hill, Aritzia’s CEO, finally got his hands on the Fred Segal IP after a drawn-out legal battle with the Segal family. What they haven’t mentioned is why this acquisition is more than a nostal...
Live Shopping Is the New Discovery Channel.
A few hours before Super Bowl LX kicked off, over half a million people tuned into a livestream on Whatnot to watch MrBeast give away more than a million dollars in prizes. Among them was a Hermès Birkin, a Lamborghini Spyder, a Rolex, an o...
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