Branding With Benefits
Camille MooreWeekly breakdown on all things brand.
| Platform |  | Pricing | Only free issues | Publishes | Daily |
|---|---|---|---|---|---|
| Issues | 315 | Founded | a year ago | Last Issue | 6 days ago |
| Active | |||||
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artofthebrand.substack.comLatest Issues
What Jones Road Says About the State of Sephora.
Earlier this week, Rachel Strugatz published a piece about Jones Road that I knew I needed to build on. Currently, Jones Road is on track to generate over $200 million in revenue this year without a single Sephora door, Ulta, private equity...
Shein Paid $100 Million for Everlane. Not for the Brand but for the Gap in the Market.
Shein paid $100 million for Everlane this week, and the internet did what it always does: called it a sellout, mourned the brand, and… missed the point. Yes, this is brand death to Everlane, but the brand was already bleeding out. What Shei...
Instagram Just Deleted Millions of Fake Followers.
On May 6th, Instagram initiated what the internet immediately dubbed the Great Purge of 2026… a platform-wide cleanup that removed millions of bot, inactive, and inauthentic accounts in a single six-hour window. Kylie Jenner lost more than...
How Coach Became the Hottest Brand in Fashion.
Coach was the bag people hid at the bottom of their closet.
That is not a metaphor. For a significant stretch of the early 2010s, Coach had become the cautionary tale every brand strategist cited to make the case that volume and accessibil...
Clipping Has Become a $40 Billion Business. Here Is What Your Brand Needs to Know to Get Ahead of It.
There is a reason your For You page feels less like social media and more like television right now. The short-form video market hit $40 billion in 2024 and is projected to reach $193 billion by 2033. TikTok Shop alone did $15.8 billion in...
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