Branding With Benefits
Camille MooreWeekly breakdown on all things brand.
| Platform |  | Pricing | Only free issues | Publishes | Daily |
|---|---|---|---|---|---|
| Issues | 345 | Founded | 2 years ago | Last Issue | 2 days ago |
| Active | |||||
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artofthebrand.substack.comLatest Issues
Sephora Is Now Selling On TikTok.
Last week, TikTok and Amazon launched two major announcements that signal where shoppable media is going. One was Sephora launching on TikTok Shop. The other was Amazon joining YouTube’s shopping program. Neither got the coverage it deserve...
Can Vogue Survive Without Anna?
The Galliano fallout has been one of the more interesting things to watch in fashion this year, and not for the reasons most of the coverage suggests. What it has exposed is a strange push and pull inside Vogue itself, and a difficult posit...
Celebrities Are Becoming YouTubers.
I came across a headline from Press Publish this week about celebrities moving to YouTube. I don’t think many realize how powerful YouTube is–it’s a platform we’re doing a lot of strategy and work on at my agency, Third Eye Insights. YouTub...
Should You Give a Creator Equity in Your Brand?
Last week, Vogue Business (written by Tariro Makoni) ran a piece on the rise of the influencer-investor, and it is something I have been thinking about a lot. That article is written from the creator’s side, meaning: should you take equity...
Dolly Parton Built A $450 Million Brand By Never Rebranding.
Like everyone else, I have been heartbroken this week by the news that Dolly Parton has passed away. For some reason, her passing feels different from the others. One of the few remaining icons in music, gone, and with her, a way of buildin...
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Authors
The writers behind this newsletter.
The Internet’s favorite branding expert ⚡️• Founder at Third Eye Insights - Creative & Brand Strategy Agency • Host of The Art of the Brand podcast • Creator of the #1 Social Media Masterclass.
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