Branding With Benefits
Camille MooreWeekly breakdown on all things brand.
| Platform |  | Pricing | Only free issues | Publishes | Daily |
|---|---|---|---|---|---|
| Issues | 281 | Subscribers | Read | artofthebrand.substack.com |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
Public Companies Might Remove Quarterly Reporting.
There is a regulatory change moving through Washington right now that most brand strategists are not paying attention to, and they should be. The SEC is considering a proposal to make quarterly earnings reporting optional for public compani...
Ulta Just Entered a $600 Million Channel. Most Beauty Brands Are Still Waiting.
There is a pattern that repeats itself every time a new commerce channel emerges. The early movers look reckless. The wait-and-see crowd looks prudent. And then the numbers come in, and the calculus reverses entirely. By the time the cautio...
Why Fragrance Is the Winning Beauty Move Right Now.
Fragrance has quietly become the most strategic move in founder-led beauty, and it is worth understanding why before the conversation moves on so obviously. This piece started in Paris. I was walking through Le Bon Marché and I could not st...
Chanel Just Ran a Masterclass in How to Launch a Product. Most Brands Missed It.
The story coming out of Paris Fashion Week this season is not about a collection. It is about a line. Specifically, the one that formed outside Chanel’s Rue Cambon boutique after Matthieu Blazy’s debut hit stores on March 5th, wait times pa...
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