Branding With Benefits
Camille MooreWeekly breakdown on all things brand.
| Platform |  | Pricing | Only free issues | Publishes | Daily |
|---|---|---|---|---|---|
| Issues | 325 | Founded | a year ago | Last Issue | 6 days ago |
| Active | |||||
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artofthebrand.substack.comLatest Issues
How Pop Mart Lost $33 Billion By Solving The Wrong Problem.
At its peak last summer, Pop Mart was worth more in the public markets than Hasbro, Sanrio, and Mattel combined. Pop Mart, a Beijing-based toy company, had spent five years quietly turning a shaggy elf-monster named Labubu into the accessor...
Pink Is Winning Because Of Roblox And YouTube.
Victoria’s Secret Co. stock just hit an all-time high. Pink posted its strongest growth in a decade. The Adam Selman-designed Pink flagship just opened on Tween Row in Soho, putting the brand on the same block as Brandy Melville, Edikted, a...
LVMH Just Bet $1 Billion That The New Luxury Is Live Events, Not Handbags.
On June 13th, Sky News reported that L Catterton, the private equity firm backed by Bernard Arnault, had entered exclusive talks to acquire a major stake in Hyrox, the German fitness race series. Industry estimates put the valuation between...
Snapchat Lost 1 Billion Dollars Because It Failed To Tell A Story.
On June 16th, Evan Spiegel walked on stage at the Augmented World Expo to unveil Snap’s new Specs, a $2,195 wearable computer he called the post-smartphone era. By the time the keynote ended, Snap had lost more than a billion dollars in mar...
TikTok Shop Is The New TJ Maxx.
TJX is the largest off-price retailer in the world, a $50 billion empire built across more than 5,200 stores in ten countries, and one of the most quietly dominant beauty retailers operating today. Brands like Sephora, Olaplex, Living Proof...
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