Branding With Benefits
Camille MooreWeekly breakdown on all things brand.
| Platform |  | Pricing | Only free issues | Publishes | Daily |
|---|---|---|---|---|---|
| Issues | 349 | Founded | 2 years ago | Last Issue | 6 days ago |
| Active | |||||
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artofthebrand.substack.comLatest Issues
How Reebok Made A $6 Billion Comeback.
Reebok just named Hilary Duff a brand ambassador in a campaign called Unfiltered & Unstoppable that has nothing to do with sport. It leans into comfort, confidence, and approachable wellness, which looks like a strange direction for a compa...
Apple Just Changed To Leasing.
Apple launched a leasing program called Apple Upgrade. You can now lease an iPhone from $17.99 a month, an Apple Watch from $11.99, a Mac from $24.99, and an iPad from $11.99, with no down payment, interest, or fees, straight from Apple.
S...
The Power Of Micro Moments.
Rhode recently did a collaboration with Alexandra Leclerc, the wife of Formula One driver Charles Leclerc. Partnering with influencers is nothing new, and on its own, the launch is not that seismic. A mini blush, a lip tint, a charm, and a...
The New iPhone Is Going To Change Your Content.
In case you didn’t hear, Apple announced the iPhone Duo on September 9. Apple’s first-ever foldable iPhone. Foldable phones aren’t new; in fact, we chatted about this on last week’s episode here. Samsung has had 7 versions on the market wit...
Sephora Is Now Selling On TikTok.
Last week, TikTok and Amazon launched two major announcements that signal where shoppable media is going. One was Sephora launching on TikTok Shop. The other was Amazon joining YouTube’s shopping program. Neither got the coverage it deserve...
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Authors
The writers behind this newsletter.
⚡️The Internet’s favorite branding expert \ud83e\uddffFounder of Third Eye Insights - Creative & Brand Strategy Agency \ud83c\udfa7Host of The Art of the Brand podcast
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