Business of Brand
Camille MooreYour weekly breakdown on all things brand.
| Platform |  | Pricing | Only free issues | Publishes | Daily |
|---|---|---|---|---|---|
| Issues | 363 | Founded | 2 years ago | Last Issue | 4 days ago |
| Active | |||||
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artofthebrand.substack.comLatest Issues
How Chinese Brands Are Winning Luxury.
I am obsessed with studying Chinese brands right now. China has a state mandate to support locally made brands, which gives every domestic brand a tailwind nobody in North America has, and the easy assumption is that the tailwind is the sto...
Crumbl’s $2 Billion Mistake.
Crumbl Cookies has officially crumbled.
I don’t think this will shock anyone who’s had to stand in line for the cookies, but the social media love child, famous for its viral cookies, is now facing massive closures and falling sales. I thi...
Instagram Just Introduced Long Form. Here's What It Means For Your Brand.
Yesterday, Instagram made a major shift, introducing the ability to post videos up to 90 minutes long. For years, the platform maintained that it had no intention of competing in long-form video. Now, that position has reversed. Adam Mosser...
Louis Vuitton Won In Court And Lost China.
Molly Tea, a popular Chinese tea chain, is facing a $1.5 million penalty over a logo that closely resembles Louis Vuitton’s iconic quatrefoil. Louis Vuitton had registered its marks in China as early as 1980, and China’s IP office rejected...
Victoria’s Secret Gave Its $50 Million Crown to a Woman Who Sells Makeup.
On Sunday night in Culver City, Victoria’s Secret brought back the Fantasy Bra for the first time since 2018, when Elsa Hosk wore it. It put the bra on Kylie Jenner, who became the first woman who was never an Angel to wear the piece. The b...
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Authors
The writers behind this newsletter.
⚡️The Internet’s favorite branding expert 🧿Founder of Third Eye Insights - Creative & Brand Strategy Agency 🎧Host of The Art of the Brand podcast
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