Branding With Benefits
Camille MooreWeekly breakdown on all things brand.
| Platform |  | Pricing | Only free issues | Publishes | Daily |
|---|---|---|---|---|---|
| Issues | 308 | Subscribers | Read | artofthebrand.substack.com |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
What Devil Wears Prada 2 Teaches Us About World Building.
The Devil Wears Prada 2 opens May 1st, and it has been an absolute masterclass in world-building. The campaign has been operating with a precision that looks, on the surface, like an extremely well-organized launch strategy. Airport wraps, ...
Lululemon Just Committed Brand Harakiri.
When Lululemon announced Heidi O’Neill as its incoming CEO on Wednesday, the stock dropped 12% the following day, the sharpest single-session decline since September 2025, wiping nearly $2 billion in market value off a company that had alre...
The Cost of Bad Lighting: What the Kris Jenner Facelift Story Teaches Us About Brand Perception.
The Kris Jenner facelift story broke everywhere this week; people are saying her iconic $300,000 facelift has started slipping less than a year after it made Dr. Steven Levine the most talked-about plastic surgeon in the world. What is buri...
Victoria Beckham Made a Fashion Line Profitable Through Lip Gloss.
This week, the news broke that Victoria Beckham’s fashion line became profitable; a huge feat, and one that makes a lot more sense when you understand how she has been building toward it for the last several years. For those that do not kno...
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