Branding With Benefits
Camille MooreWeekly breakdown on all things brand.
| Platform |  | Pricing | Only free issues | Publishes | Daily |
|---|---|---|---|---|---|
| Issues | 319 | Founded | a year ago | Last Issue | 6 days ago |
| Active | |||||
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artofthebrand.substack.comLatest Issues
The Race To Trademark Trends Is The New Beauty Arms Race.
The internet has spent the last two weeks consumed by the Patrick Ta controversy, debating whether his Transition Blush product line is appropriation, inspiration, or just business as usual in an industry that has always borrowed from worki...
Gucci Is Trying To Win Through World Building.
Two and a half weeks ago, Gucci spent ten million dollars on a fashion show during cruise season, the most ignored moment on the fashion calendar. Editors do not cover cruise, and consumers do not track it (unless it’s Blazymania). Brands t...
Why The Strongest Brands Win On Perception Not Production.
There is a case study I keep coming back to when founders ask me why brand matters. It is the story of Grey Goose, the vodka brand that sold for 2.3 billion dollars eight years after launch, without owning a single distillery.
The story is...
How Brands Are Getting Ahead Of AIO By Owning Reddit.
For the last decade, the brands that won online were the ones that mastered Google. They hired SEO agencies, built keyword-optimized content libraries, and learned to speak the language of the algorithm. The whole industry organized itself...
What Jones Road Says About the State of Sephora.
Earlier this week, Rachel Strugatz published a piece about Jones Road that I knew I needed to build on. Currently, Jones Road is on track to generate over $200 million in revenue this year without a single Sephora door, Ulta, private equity...
Key Facts
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|---|---|---|---|---|---|
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| Ranked Keywords | 753 | Monthly Search Traffic | Top Keywords |
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