
Marketing and P.R Culture
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Photo by Jei Lee on Unsplash
Before we get into this, this is still a developing theory. Part research, part observation, part “this is interesting enough to not ignore.” It’s been tested in different markets globally, but in our context h...
Being a marketing and communications major student has taught me to observe, analyse and find the “whys”. Why did they decide to take this direction with this product / service? Why are they approaching this situation from this angle? Why i...
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Ghanaian Marketing & P.R culture
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