Carb Load
Brendan MahonyFuel for the creatively active.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 48 | Founded | a year ago | Last Issue | 6 days ago |
| Active | |||||
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carbload.substack.comLatest Issues
Chaj Arunasalam
This week, we’re training with Chaj Arunasalam, a freelance strategist, qualitative researcher, writer, and full-time rabbit hole seeker who mainly operates across the half-spaces of sports, entertainment and culture.
1...
06/07/26
This week: Reddit doubles down on people, media goes niche, Sheffield Council takes no chances, and Tango taps into nineties nostalgia.
AI Who?
Reddit champions humans in latest campaign.
New New Media
Working...
The Unbearable Weight of More
Take Note
I’ve started writing Notes. It’s part of my strategy to take this platform more seriously, and I’m enjoying it. Mostly as a place for throwaway ideas and observations.
The thing is, sometimes those little half-thoughts stic...
On Belonging
The Old Man and the Sea
June marks my perennial battle with the English Channel. You might think swimming in Dover Harbour is a fairly protected affair. How rough can things get in a body of water well-contained by solid sea walls? Th...
Umps Machaka
This week, we’re training with Umps Machaka, a freelance creative producer specialising in experiential and influencer mailer print production. Umps also has a background in fashion styling and event curation.
1. What’s...
Key Facts
Audience Metrics
Subscribers, engagement, traffic and sponsorship for Carb Load.
| Subscribers | Engagement | 66 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
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Authors
The writers behind this newsletter.
I help brands belong in culture. Over the past decade I’ve launched and scaled strategy functions inside fast-moving global media companies. When I’m not leading high-performing, award-winning teams, I write Carb Load.
Frequently Asked Questions
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To find out how much an ad will cost, contact Carb Load using the contact information provided and ask for a copy of their media kit.
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