
Inspired by NPR’s "How I Built This", but for independent brands. A space for people trying to build small, beautiful, durable things (including a life), in a culture obsessed with scale, speed, and “tech”.
| Platform | Pricing | Only free issues | Publishes | Weekly | |
|---|---|---|---|---|---|
| Issues | 14 | Subscribers | Read | carolinepriebe.substack.com |
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Katherine Hanes didn’t set out to revolutionize anything. She wanted to make t-shirts and underwear that felt as good as the ones she remembers from the 90s, the kind you could wear forever, wash a hundred times, and pass down to a friend. ...
I met Mairin Wilson, founder of the outdoor apparel brand Mairin, last year while we were both navigating an extremely difficult experience with the same mill and discovered we share a design philosophy. Her brand, Mairin, asks a question m...
In this conversation, I sit down with Shobha Phillips, founder of Proclaim, an inclusive intimates brand that started because she couldn’t find a nude bra that matched her skin tone. What began as a personal frustration in 2015 became an 11...
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A designer + brand builder with a lot to say about enduring design, late stage capitalism, clever business models and my favorite independent brands.
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