Aesthetically Sensitive
Caroline PriebeInspired by NPR’s "How I Built This", but for independent brands. A space for people trying to build small, beautiful, durable things (including a life), in a culture obsessed with scale, speed, and “tech”.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 6 | Subscribers | Read | carolinepriebe.substack.com |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
Beyond Profit Maximization
What if our economy and business models were designed to solve real problems and meet human needs? What if, instead of measuring success only in shareholder/investor returns, we measured it in dignity, livelihoods, community health, and env...
When $218 Million Disappears and What Small Businesses Could Do With It
Natural Fiber Welding, one of the much‑hyped “next gen” material companies, has shut down. They raised $218 million in total: $85 million in a Series B in April 2022 and another $24.8 million in March 2024, on top of earlier rounds. Hundred...
How I got like this - Part Two
If Part One was about where I came from, Part Two is about what I’ve learned since. The lesson of my career hasn’t been how to get bigger, but how to stay small in the right ways. This chapter is about those lessons.
How I got like this
Some people grow up dreaming of corner offices.
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Authors
The writers behind this newsletter.
A designer + brand builder with a lot to say about enduring design, late stage capitalism, clever business models and my favorite independent brands.
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