Charlie Vickery
Exploring a world of interconnected ideas and possibilities
| Platform |  | Pricing | Only free issues | Publishes | Infrequently |
|---|---|---|---|---|---|
| Issues | 5 | Founded | 2 years ago | Last Issue | 3 months ago |
| Active | |||||
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charlievickery.substack.comLatest Issues
This is not for everybody
More and more, it feels as though we’re surrounded by commentary about work rather than the work itself; instead of having our breath taken away by something undeniable, we’re handed a steady stream of self-promotion and AI-shaped prose tha...
Paint the Silence
It’s been six months since I wrote my last Substack. And whilst everybody does indeed now have a Substack, hopefully there’s still space for me. The theme of this post is silence, and just how effective it can be as a marketing tool.
Durin...
Manufactured Authenticity – Why Brands Are Trying (and Failing) to Fake Realness
Something odd has happened in branding. Between the weaponisation of ‘community,’ founder-led nostalgia, and AI captions that read like they’re written by a marketing assistant on day two of the job, the soul of brand-building has go...
The deeper issue with the state of luxury.
You can barely go a day without reading the death knells of luxury. LVMH reported its first drop in sales since 2020, and even the darling of the fashion world, Jacquemus, is reportedly facing a sales decline of 20% year on year and is subs...
Why the f*ck is everybody using chatGPT to write their copy?
It’s increasingly feeling like we’re living through a very budget sci-fi film. The stage has been set for the last couple of years with a flood of industry-defining innovation automating some of the longest builds and hardest parts of growi...
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