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In less than 5 min per week - you'll learn all our secrets to profitably scaling our DTC brand from $0 to $100 million in 5 years. No BS. No Selling. Only actionable content.

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Latest Issues

How Midday Squares Built a Brand Out of Unaverage Decisions

Hey everyone,

Welcome back for another bite to chew on.

Consumer brands are no longer competing on product alone. They are competing for attention, and attention now belongs to whoever makes people feel something. In a feed of billions of...

6 days ago

FREE Case Study: The 30% Lift Most Klaviyo Flows Are Missing

Hey everyone,

Welcome back for another bite to chew on.

Are you running solid Klaviyo flows, but revenue still feels like it's leaking somewhere? Subscribers browse, add to cart, and disappear - and by the time you look at attribution, ha...

12 days ago

What It Actually Takes to Scale a DTC Brand on Andromeda in 2026

Hey everyone,

Welcome back for another bite to chew on.

Most DTC brands on Andromeda are working harder than they need to for results that are smaller than they should be.

The frustrating part is that the gap between where they are and w...

17 days ago

Why Your Affiliate Program Stalls at 200 Creators

Hey everyone,

Welcome back for another bite to chew on.

Most affiliate programs hit the same wall. The brand recruits hard for a quarter, signs up a few hundred creators, and then watches the revenue line flatten. The instinct is to recru...

a month ago

You're Invited - FREE Financial Webinar June 24

Hey there,

Want to hear a brutal truth?

DTC operators love to blame stalled growth on the top of the funnel. More ads. More creative. More channels. The data says otherwise.

The 7- and 8-figure brands hitting a wall right now (even the o...

a month ago

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  • Ron Shah
  • Ron Shah
  • Ash Melwani
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