island CEO
Christal AlertBehind the scenes of building a modern beauty brand from the Caribbean.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 37 | Subscribers | Read | christalalert.substack.com |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
island CEO Guide to Barbados
In between shoots, meetings, and the very real work of building a brand, we tried to actually live on this trip. True island CEO-ing. Working well, eating well, moving slowly, remembering why being here matters in the first place.
What We Built After We Got Back
I’m back at my desk, technically. We wrapped the brand trip and I went straight into an investor pitch, blinked, and somehow ended up on two back-to-back work trips that required a different version of my brain. Meanwhile, I’m still very mu...
How We Planned the Week
By late November, campaign planning was already in motion. Mood boards taking shape, references narrowing, visuals getting clearer. It was focused and practical. We needed content, and we needed enough of it to carry us into the year ahead....
Inside TONAL’s First Brand Trip
I’m still buzzing in that slightly delirious, hard-to-explain feeling you get after a week where every day starts early, ends late, and feels completely full in the best way. TONAL just came off its first brand trip (eeekkkkk), and my brain...
Authors
The writers behind this newsletter.
Founder and island CEO of TONAL Cosmetics. Makeup for real life in the sun.
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