Christian Story Lab
Payton MinzenmayerThe leading Christian newsletter for story and strategy—helping leaders master marketing and storytelling in a way that honors both people and God.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 127 | Founded | 3 years ago | Last Issue | 6 months ago |
| Active | |||||
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christianstorylab.substack.comLatest Issues
This Designer Screenshotted His Text Messages and Got 12,000 Retweets
A designer named Dave got a text from Tom, owner of The Friars pub in Shropshire.
Why this ad crushed polished campaigns.
The more BTS or “leaked” something feels, the more authentic it comes across.
Dave’s ad didn’t look like an ad....
This Company Burned $1M on Awareness and Got 18 App Reviews
Friend.com bought every subway ad in NYC—11,000 car cards, 1,000 posters, 130 panels. The whole system.
Cost: $1 million+
Result: 18 reviews in the App Store.
Friend is an AI companion you wear as a pendant—one that “listens, responds,...
3 proven ways to fix sucky marketing
Safe marketing is a slow death.
Anthropic ran “safe” ads for two years: brimming with safe jargon & zero emotion. Professional copy that some agency got paid $200K to write and everyone in the boardroom was spineless and nodded right along...
How to Reverse Engineer One Creator's Content System This Week
Hey there!
You don’t need to invent a content system from scratch—you need to steal one that already works.
Most Christian creators waste months trying to figure out what to post, when to post, and how to stay consistent. They sit at the...
Writing well and avoiding fuzz is hard work.
Clutter is the disease of digital writing.
We are a people addicted to unnecessary words. We toss in meaningless jargon and pompous frills to our writing because we think it makes us sound smart.
You can hear it in corporate memos, bank s...
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| Subscribers | Engagement | 66 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
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Authors
The writers behind this newsletter.
A regular writer for Christians in marketing, email, and storytelling | Email Marketing Director @ Faith Driven Entrepreneur
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