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Copywriting Smarts

Steve Slaunwhite

Practical writing tips for sales and marketing. Build your copywriting smarts!

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Latest Issues

Recent posts by this newsletter. Browse the email archive.

One simple habit that will boost your prospecting results

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a month ago

Should you use AI to write a first draft?

When ChatGPT crash-landed on the writing world over a year ago, its major appeal (or nightmare, depending on your point of view) was that it could write a draft for you.

a month ago

How to Get More Retainer Gigs

Early in my career, I managed to get a retainer gig with UPS. At that time, I was writing so many projects for them -- brochures, direct mail, email, you name it -- that a retainer arrangement made sense for both of us.

2 months ago

The ONE thing you can't overdo in your marketing copy

One of the toughest challenges in copywriting is resisting the urge to overdo it.

2 years ago


The writers behind this newsletter.

  • Steve Slaunwhite
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