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Creative Intelligence

Dawn Rae Knoth

monthly insights about color design + trend forecasting by Dawn Rae Knoth

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Substack
PricingOnly free issuesPublishesMonthly
Issues22SubscribersRead dawnrae.substack.com

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Latest Issues

Recent posts by this newsletter. Browse the email archive.

When Color is Too Much Color

Lately, I have noticed some brands releasing new color constantly. Not at an understandable seasonal or limited-edition cadence, but at a persistent, weekly or semi-weekly pace. They are flooding their line and their customers with an endle...

a month ago
7
0

Using Retailer Insights in your Color Strategy

I have worked with many brands that have one or a few retailers that make up a significant portion of their sales. To sustain and expand the brand's reach and revenue, these brands depend on consistent sales performance at these retailers.

2 months ago
7
0

How to Improve the Color Process

Color is a vital aspect of the design process, and one that people love being involved in. Color has such a profound impact on the perception and positioning of a brand or product. Being a part of the team that influences that creative dire...

3 months ago
7
0

Color Trend: Neutrals + Quiet Colors

Neutrals and quiet colors have been rising in significance for the last few seasons. Now a key color trend, these hues are expected to gain prevalence and favor as we look to the future.

5 months ago
6
0

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Authors

The writers behind this newsletter.

  • Dawn Rae Knoth

    Color Designer | Trend Strategist

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