monthly insights about color design + trend forecasting
Platform | Substack | Pricing | Only free issues | Publishes | Monthly |
---|---|---|---|---|---|
Issues | 22 | Subscribers | Read | dawnrae.substack.com |
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Lately, I have noticed some brands releasing new color constantly. Not at an understandable seasonal or limited-edition cadence, but at a persistent, weekly or semi-weekly pace. They are flooding their line and their customers with an endle...
I have worked with many brands that have one or a few retailers that make up a significant portion of their sales. To sustain and expand the brand's reach and revenue, these brands depend on consistent sales performance at these retailers.
Color is a vital aspect of the design process, and one that people love being involved in. Color has such a profound impact on the perception and positioning of a brand or product. Being a part of the team that influences that creative dire...
Neutrals and quiet colors have been rising in significance for the last few seasons. Now a key color trend, these hues are expected to gain prevalence and favor as we look to the future.
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The writers behind this newsletter.
Color Designer | Trend Strategist
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