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A regular dose of insight and inspiration focused on human behaviour, technology and business.

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Substack
PricingOnly free issuesPublishesWeekly
Issues10Founded2 years agoLast Issuea year ago
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Latest Issues

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In 2007, Brian Chesky and Joe Gebbia had a great experience hosting people on airbeds in their homes during a design festival. Their guests had found a cheaper alternative to local hotels, Brian and his flatmates had made a little extra cas...

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The dark matter of customer experience

Hello readers…

A slightly different format this week, starting with some lessons I learned about the power of incentives and org design to shape customer experience, followed by some of the best things I’ve consumed over the last fortnight...

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Live players, the vibe shift, and the UK's most innovative company

Hello there!

Welcome to the first issue of 2025.
I hope you all had a restorative and stimulating break over Christmas.

On the menu today we have a diverse selection of mouth-watering insights, drawn from culture, business, technol...

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Meaning-making, AI and Nick Cave.

Hello campers,

It’s been a while! But welcome back to the latest issue of Curious Behaviour, where we discuss meaning-making, what makes humans unique, and Nick Cave as the poster-grandparent for a meaning revival.

I’ve spent the...

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Magic castles, nuclear armageddon and AI vs WFH.

Hello dear reader,
I hope you had a wonderful summer and managed to get some time for some rest and recuperation.

My family and I took a long-planned road-trip through California, the proverbial holiday of a lifetime. There were lots of...

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  • Michaeljon Alexander-Scott

    Curious optimist, researcher, reader, behavioural strategist, growth and marketing leader.

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