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D2C Surge

Daman Soni, Gaurav G

A weekly post on all happenings in the Indian D2C and ecommerce space. \ud83d\ude80 Rumour has it that skipping this newsletter is a bigger red flag than cart abandonment \ud83d\udea9

Platform
Substack
PricingOnly free issuesPublishesWeekly
Issues64SubscribersRead damansoni.substack.com

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Latest Issues

Recent posts by this newsletter. Browse the email archive.

Dark Pattern Confession

No one expected to see that handshake this week! Two people with nothing in common suddenly agree on something in the same room. A low-probability moment that forces you to rethink what’s possible. And that’s exactly what Indian D2C founder...

20 days ago
4
0

Dark Underbelly of a 'Record Season'

There’s this wave at the ballot that should scare anyone still using old playbooks. Women and young voters flipped Bihar, and the Bharat consumer study shows the same fingerprints in the market: the decision-makers are younger, sharper and ...

a month ago
7
2

🎯Metrics and Moats

Delhi’s 400+ AQI may be choking lungs, but the other smog this week is in ecommerce, where everyone’s trying to clear the air on costs. Zepto’s gone zero-fee, Blinkit’s flexing efficiency, and Amazon’s quietly taxing sellers to pay for stor...

a month ago
6
1

🐮Full Cream. Full Speed🏃‍♂️

The men gave us an unfinished line. The women wrote the ending- in fireworks, noise, and tears that finally meant joy. After the heartbreak in Ahmedabad, the roar in Mumbai was a release two years in the making. This is therapy wrapped in b...

a month ago
5
0

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Authors

The writers behind this newsletter.

  • Daman Soni

    All things ecommerce, D2C and marketing.

  • Gaurav G

    ikigai seeker. 3x entrepreneur. Currently writing Raising Ki(n)d (parenting) and D2C Surge (Ecomm)

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