Desireé Gaskin | The Operating Room
Desireé GaskinDesigning operating models at the intersection of strategy and true transformation. Welcome to The Operating Room.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 6 | Founded | 7 months ago | Last Issue | 5 months ago |
| Active | |||||
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theoperatingroomstrategy.substack.c...Latest Issues
From Org Charts to Intelligent & Adaptive Systems: The New B2B Marketing Operating Model
The Shift from Controlled, Rigid Structure to Empowered, Adaptive System
We’ve been building org charts. We should have been designing intelligent and adaptive systems.
The next era of enterprise performance won’t be achieved with bett...
Designing for Intelligent Efficiency: How to Build the Operating Model Behind Modern Transformation
The Evolution So Far
In the first two articles of my series on Intelligent Efficiency, we explored how organizations can evolve from doing more with less to operating smarter, not just faster. I introduced Intelligent Efficiency as the...
Inside the Intelligent Efficiency Maturity Model: How Leading Organizations Think, Operate, and Measure Differently
Evolving Toward Intelligent Efficiency: The Roadmap to Next-Gen Performance
Every organization hits the same wall eventually.
They’ve “automated” the workflows, streamlined the processes, built the dashboards and maybe even created a...
Intelligent Efficiency: The New Metric That Matters
The Myth of “Doing More with Less”
If there’s one phrase that’s been overused in strategy discussions since 2020, it’s “do more with less.”
It sounds smart, but in reality, it’s become a corporate survival slogan. It’s led many organ...
The AI-Powered Marketing Operating Model: How to Unlock Intelligent Efficiency & Hyper-Personalization with GenAI
Intro: The GenAI-Powered Marketing Revolution
Imagine a marketing organization where Artificial Intelligence (aka AI) handles the mundane tasks, freeing your people to focus on strategy, creativity, and connection to customers.
This is...
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Designing operating models at the intersection of strategy and true transformation. Welcome to The Operating Room.
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