Doing This
Meg, Sarah LatzGroup Therapy for the Ad Industry
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 27 | Subscribers | Read | doingthis.substack.com |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
An Ode to Keeping It Sold
We spend a lot of time in advertising and PR talking about the pre-sell. The pre-read. The slides, stats, and chats that make the deck go down easier. We treat selling an idea like falling in love on a first date: if you nail the open, the ...
Who's in Charge Here?
##### TL;DR: Swapping leaders won’t fix what’s broken. The churn, the burnout, the déjà vu of “new jobs, same problems” all point to one truth: the real boss isn’t your CEO, it’s the system. Until we stop feeding it and start reshaping it, ...
Cool story. Now show me.
##### TL;DR: If your brand acts one way and advertises another, people notice. So do the creatives telling your story. And nothing kills great work faster than a message the audience (and the agency) can’t believe.
The Rock Star Lie
> ###### The ad industry loves to scoff at the term “rock star” and then turn around and expect people to be one. No roadmap. No mentorship. Just vibes.
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Authors
The writers behind this newsletter.
I'm the Founder of Messy Middle Mentorship. I have a kid and a dog and a feminist mission.
Co-founder and Director of book180 portfolio school
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