Mentiras de Humo
María de las HerasAquí desmontamos mitos de estrategia, ventas y negocio, con criterio y sin humo.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 30 | Subscribers | Read | delasherasmaria.substack.com |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
Mentira #29 - “Si el marketing funciona, las ventas llegan solas.”
Esta semana voy a hablar de una confusión muy típica: creer que si el marketing “funciona” (más visibilidad, más contactos, más solicitudes, más movimiento), las ventas vienen detrás por inercia.
Mentira #28 - “Tener pipeline es tener negocio”
Hay algo que genera una tranquilidad casi automática en cualquier comité de dirección: abrir el CRM y ver un pipeline voluminoso, lleno de oportunidades en distintas fases, con importes relevantes y porcentajes que, sobre el papel, prometen...
Mentira #27 - “El orden mata la agilidad.”
Hay una palabra que en muchas pymes cae como una patada: orden.
Mentira #26 - “El problema es que el equipo no usa el CRM.”
Esta semana he vuelto a escuchar lo mismo en boca de varios CEOs. Empresas diferentes, sectores distintos, pero siempre la misma queja:
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Authors
The writers behind this newsletter.
Experta en estrategia comercial y de negocio B2B. Ayudo a pymes y CEOs a tomar decisiones reales, estructurar su negocio y crecer con cabeza. 20+ años de experiencia y muchas cicatrices. Fundadora de MdeH Consulting y de Mentiras de Humo.
Frequently Asked Questions
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